vcita is a business management software that includes useful tools like scheduling, billing, CRM, and document sharing right from the app. The service now also includes marketing tools that help businesses attract more potential customers and convert them into loyal customers. With easy-to-use templates, guides, automated campaigns, customer management, email marketing, advertising, and more, vcita makes marketing automation accessible to everyone.
Pros
- Simple and engaging email and SMS campaigns
- Create campaigns with a mobile app
- Advanced customer management system
Cons
- Limited template customization
- No SEO tools
vcita Marketing Tools at a Glance
Ideal for small teams and service-based businesses
Primary uses: Business management, automated email marketing
Price: Starting at $19/month
Free trial: 14 days
Email Marketing
Email marketing is where vcita excels. It has everything from automation (more on this in a bit) to personalized campaigns and much more. vcita offers attractive design templates, and the team is constantly adding new designs to keep the content fresh. While it’s true that vcita doesn’t offer as many design customization options as some other website builders, given its focus on marketing and business management, this isn’t the app’s main strength.
Back to email automation, vcita offers easy-to-setup automated email campaigns based on the various journeys and actions of your customers and prospects. This is much more granular than some email automation tools. You can set up automations for things like anniversary discounts, thank-you emails for purchases, or shopping cart reminders. Once set up, you don’t need to do anything, as the emails are sent automatically.
You can create and manage your email campaigns from your mobile device using the vcita mobile app. This is a huge advantage, as most businesses today (especially vcita’s target audience) don’t work in the office, but rather on the go. Additionally, vcita allows you to use multi-channel marketing campaigns by synchronizing SMS and email. You can send an email, then get back to you shortly after with a text message or reminder.
Social Media Marketing
vcita allows you to add a call-to-action button directly to your Facebook pages. It also allows you to create and send coupons and promotions to your social media followers. vcita has a detailed tag-based system that allows you to personalize each of these campaigns so that you can send different messages to each group of your contact list.
Website Design
vcita has a basic landing page builder. It’s not as advanced as Wix or other specialized website builders, but it’s a great option for a business and marketing toolkit. And most importantly, it’s easy to use.
vcita pages are mobile-friendly, and there are several well-designed templates to choose from. This feature includes built-in forms, payment method functionality, and file sharing. Furthermore, another advantage of vcita’s web design is that the pages are built with optimization in mind. The design and layout encourage customer interaction with calls to action and forms designed to capture leads and guide them through the sales funnel.
Freelancer
Vcita’s online planner is an incredibly useful tool, especially for freelancers. It allows you to book meetings, trainings, or events and sync them with calendars, email, and more. So you’ll never have scheduling issues or miss an important meeting because you forgot.
This feature is very comprehensive. You can customize your calendar and publish it on your website so that customers can place orders directly from the website without having to call or leave. It also includes personalized invoices for a more professional look.
Lead Generation
vcita is also very effective for lead generation and capture. It includes forms and pop-ups, like most marketing tools. Furthermore, vcita offers quick and easy segmentation. Therefore, you can choose criteria to segment potential customers, prioritize your marketing efforts, and launch more targeted campaigns based on location, status, interests, or other tags. In our opinion, this is a great feature that helps to differentiate your marketing campaigns from the flood of emails that people often ignore.
vcita also offers a LiveSite widget, which is actually a very powerful lead capture tool. You can integrate the widget into your social media and websites to offer your customers a more personalized experience (for example, a message like, “Hi Sean, here’s what you saw the last time you visited my site”). With LiveSite, customers can also schedule appointments and get additional information. Therefore, it’s a truly advanced tool that’s worth having on hand.
Pricing
vcita offers three plans for individuals. There are also team options, which we’ll discuss below. Individual plans include:
The Basic plan is ideal for small businesses that don’t need a lot of customization or customization. It offers basic features like online lead generation and business management tools. However, the Business plan offers much more in terms of marketing. It allows you to send automated campaigns, create online coupons, and include SMS marketing campaigns. Finally, the Platinum plan is ideal for medium to large businesses that want to promote their products without restrictions.
vcita offers a 14-day free trial, which allows you to test the system for free. The best part about this free trial is that you don’t even have to enter your credit card information (so you won’t have to worry about paying for the service because you forgot to cancel).
Team plans range from $45 per month (annually) to $196. Unlike the individual plans, even the most basic Business plan offers all of vcita’s business management and marketing tools, albeit with varying levels of functionality.
Customer Service
Vcita’s customer support options are excellent. To get started, you can schedule a visit directly on the website (online scheduling is very convenient), send an email, or speak to a representative. You can also contact the help center for more information.
The best part of Vcita’s customer service is the installation support. You can access any of the weekly webinars for a complete explanation of the system and the installation process. There are also video tutorials and detailed setup guides that will guide you step by step. If none of the above works, Vcita will also set up a personal meeting with a representative who will personally help you through the entire process. It’s a top-notch service.
Bottom Line
Vcita is an excellent business management software that also offers useful marketing tools. Its services range from quick and easy online scheduling to detailed contact and payment management, as well as branded invoices. Vcita excels at personalization, allowing you to customize your email campaigns down to the last detail, ensuring that the message is right for each customer segment. If you’re looking for a comprehensive solution for lead generation, marketing campaign management, and landing page optimization, vcita is a great starting point.
