vcita is a business management software that includes useful tools like scheduling, billing, CRM, and document sharing right from the app. This service now also includes marketing tools that help businesses attract more potential customers and retain customers. With easy-to-follow templates, guides, automated campaigns, customer management, email marketing, advertising, and more, vcita makes marketing automation something that anyone can manage.
Pros
- Simple and engaging email and SMS campaigns
- Create campaigns with a mobile app
- Advanced customer management system
Cons
- Limited template customization
- No SEO tools
vcita Marketing Tools at a Glance
Ideal for small teams and service-based businesses
Primary uses: Business management, automated email marketing
Prices: Starting at $19 per month
Free trial: 14-day free trial
Email Marketing
Email marketing is where vcita excels. It has everything from automation (more on that in a minute) to personalized campaigns and much more. vcita offers attractively designed templates, and the team is constantly adding new designs to keep the content fresh. It’s true that vcita doesn’t offer as many design customization options as some other website builders, but since it focuses more on marketing and business management, that’s not the main focus of the app.
Back to email automation, vcita offers easy-to-setup automated email email campaigns based on the various journeys and actions of your customers and prospects. This is much more granular than some email automation tools. You can set up automations for things like anniversary discounts, thank-you emails for purchases, or shopping cart reminders. Once set up, you don’t need to do anything, as the emails are sent automatically.
You can create and manage your email campaigns on your mobile device using the vcita mobile app. This is a great feature, as most businesses today (especially vcita’s target audience) don’t work from a desk, but rather conduct their business from anywhere. What’s more, vcita allows you to use multi-channel marketing campaigns by synchronizing SMS and email. You can send an email, then follow up with a friendly text message or reminder shortly after.
Social Media Marketing
vcita allows you to add a call to action button directly to your Facebook pages. It also allows you to create and send coupons and promotions to your social media followers. vcita has a detailed tag-based system that allows you to personalize each campaign so that you can send a different message to each group of your contact list.
Website Design
vcita has a basic landing page builder. It’s not as advanced as Wix or other specialized website builders, but it’s a great option for a marketing and business toolkit. And most importantly, it’s easy to use.
vcita pages are mobile-friendly, and there are several well-designed templates to choose from. This feature includes built-in forms, payment method functionality, and file sharing. Another advantage of vcita’s web design is that the pages are optimized. The design and layout encourage customer action with clear calls to action and forms designed to capture leads and guide them through the conversion funnel.
Freelancer
vcita’s online scheduler is a useful tool, especially for freelancers. It allows you to book meetings, trainings, or events and sync them with calendar apps, email, and more. That way, you’ll never have scheduling issues or miss an important meeting because you forgot to add it to your calendar.
This feature is also quite comprehensive. You can customize your calendar and publish it on your website so that customers can place orders directly from the web without having to call or leave your website. It also includes personalized invoices for a more professional look.
Lead Generation
vcita is also very effective at generating and capturing leads. It includes forms and pop-ups, like most marketing tools. What’s more, vcita offers quick and easy segmentation. So, you can choose criteria to segment potential customers, prioritize your marketing efforts, and launch more targeted campaigns based on location, status, interests, or other tags. We think this is a great feature that really helps to differentiate your marketing campaigns from the flood of emails that people tend to ignore.
vcita also has a LiveSite widget, which is essentially a high-performance lead generation tool. You can integrate the widget into your social media and websites to offer your customers a more personalized experience (think: “Hey Sean, this is what you saw when you last visited your website”). With LiveSite, customers can also schedule appointments and get additional information. Therefore, this is a truly advanced tool worth having in your arsenal.
Pricing
vcita offers three plans for individuals. There are also team options, which we’ll explain below. Individual plans include:
The Basic plan is ideal for small businesses that don’t need a lot of customization or customization. It offers basic features like online lead generation and business management tools. However, the Business plan offers a lot more in terms of marketing. You can send automated campaigns, create online coupons, and include SMS marketing campaigns. Finally, the Platinum plan is ideal for medium to large businesses that want to market without restrictions.
vcita offers a 14-day free trial, which allows you to test the system for free. The best part about this free trial is that you don’t even have to enter your credit card information (so you won’t have to worry about paying for the service just because you forgot to cancel).
Team plans range from $45 per month (annually) to $196. Unlike individual plans, even the most basic Business plan offers all of vcita’s business management and marketing tools, albeit to varying degrees.
Customer Service
vcita’s customer support options are impressive. To get started, you can schedule a visit directly on the website (online scheduling is very convenient), send an email, or speak to a representative. You can also contact the detailed help center for more information.
The best part of vcita’s customer service is the installation support. You can access any of the weekly webinars for a complete explanation of the system and the installation process. There are also detailed video tutorials and installation guides that will walk you through the process step by step. If nothing else works, vcita will also schedule a personal meeting with a representative who will personally walk you through the process. This is a thoughtful gesture.
Bottom Line
vcita is an excellent business management software that also offers useful marketing tools. Services range from quick and easy online scheduling to detailed contact and payment management, as well as branded invoices. vcita excels in personalization, allowing you to customize your email campaigns down to the last detail, ensuring that the message is right for each customer segment. If you’re looking for a comprehensive solution for lead capture, marketing campaign management, and landing page optimization, vcita is a great place to start.