User.com’s email marketing solution is designed for businesses that need to use personalized emails at scale. This email marketing tool has a built-in automation engine to plan and schedule campaigns based on user actions, such as purchases.
Pros
- No credit card required to try
- Automated email marketing
- Real-time open rate tracking
Cons
- Registration costs
- Users occasionally report bugs
User.com Email Marketing at a Glance
Ideal for users who need a scalable email marketing solution
Primary use: Email marketing and automation
Price: $249/month
Free trial: 14 days
Email Marketing
Personalization Builder
User.com’s email marketing system makes it easy to create personalized emails. By assigning variables to each saved lead, users can create perfect HTML email templates with unique content for each user. They can assign a default template or create custom variables to reflect the uniqueness of their business.
Drag and Drop
You don’t have to be an HTML programming genius to create engaging HTML emails. Like Mailchimp and many other email marketing platforms, User.com is a drag-and-drop email builder; users simply select and arrange elements in their template. Those who want more precision can modify the code, but no programming knowledge is required.
Automatic Campaign Scheduling
User.com’s email marketing solution works seamlessly with the automation builder. Users can create email campaigns that will be sent automatically when certain conditions are met. For example, with User.com, users can create a follow-up automation that sends an email to a sequence of emails.
GDPR Compliant
The General Data Protection Regulation (GDPR) places restrictions on the data that companies can retain about customers in EU member states and for how long. Users don’t need to make any special efforts to comply with the regulations when using User.com; the tool’s consent feature is designed to help businesses automatically comply with the regulations.
Third Party SMTP Support
Sending emails is impossible without an outgoing mail server (SMTP). Fortunately, User.com offers SMTP as part of its solution and also allows users to use third-party SMTP servers. Users who want to receive marketing emails.
A/B Testing
To get the best results from their campaigns, marketers need to test multiple variations of their emails to see which one works best. User.com supports A/B testing by automatically generating email random versions of emails and reporting which one has the highest open and click rates, along with other monitored metrics.
Open Rate, Click Rate, Unsubscribe Tracking
User.com Email Marketing offers real-time tracking of open rates, click rates, and unsubscribe rates. This data can be integrated into the automation engine to create more targeted content for the most engaged audience segments.
9 Channel Automation
Email marketing is just one way that users can stay in touch with potential marketing and sales leads. User.com allows for segmentation across nine different channels, providing users with a truly omnichannel sales and marketing experience across multiple touchpoints. Other features of the User.com system, such as live chat, call center, and push notifications, are fully integrated with the email automation tool. However, users are not limited to the entire system and can choose only the modules that are necessary for their organization.
Pricing
The User.com email marketing component is only available in two basic packages (Business and Premium). While User.com offers a free package for those who need to maintain up to 2,000 contacts, as well as a personal package, neither includes email marketing support.
The Premium package is significantly more expensive than the Business package. It includes individual downloads and support.
Customer Service
User.com uses a combination of live chat and email to support its customers and optimize their use of the solution. Users typically report that the team resolves their issues quickly. Those who need advanced support can purchase the Premium Support package for $999 per month. The support team offers assistance with immediate implementation and account management.
Bottom Line
User.com’s email marketing solution is offered in two premium subscription levels. It is a unified email marketing system that integrates with other User.com components. Its main strength lies in its email marketing system. It supports third-party SMTP and A/B testing. It is an advanced email marketing tool that will be useful for any organization that wants to use the power of automation to optimize its sales and marketing funnels.
