There’s something special about receiving jewelry as a gift. But going to the store, browsing through the options, and finding the perfect piece of jewelry can make this well-intentioned mission impossible. That only happens when you choose a smarter alternative. Shop for that special someone on trusted online jewelry sites.
Whether you’re looking for beautiful and affordable necklaces or earrings, delicate jewelry or rings, you’ll find a wide selection of the most popular jewelry on the best jewelry sites.
No matter what you’re looking for, online stores are the key to a faster, easier, and more successful shopping experience.
Wondering where the best place to shop online is? Whether you’re celebrating someone’s biggest accomplishment, ready to pop the question, or really want to impress them this Valentine’s Day, here are the best online jewelry stores where you can find affordable jewelry that won’t cost you a fortune.
Our Top 10 Best Online Jewelry Stores & Websites 2023:
- Zales. Best Online Jewelry
- James Allen: Best Custom Jewelry
- Ross Simons: Best Affordable Jewelry
- Brilliant Earth: Best Eco-Friendly Jewelry
- SuperJeweler: Best Diamond Jewelry & Diamond Deals
- Georg Jensen: Best High-End Scandinavian Designer Jewelry
- Melinda Maria Designs: Best Customer Service
- Ice Trends: Best Affordable Diamonds
- Jane Wynn: Best Gift Jewelry
- Blue Nile: Best Jewelry with a Wide Selection
A Closer Look at Our Top 10 Best Online Jewelry Stores – Reviews:
1. Zales
Best Overall Online Jewelry Store
Zales is one of the oldest jewelry stores in the United States, opening its first store in 1924. It specializes in natural diamonds that are naturally sourced from conflict-free areas or grown in lab-quality conditions. Lab-grown diamonds are fully covered by Zales’ Lifetime Diamond Guarantee.
Zales is known for its wide selection of ready-to-wear clothing, with over 700 stores in the United States. Zales offers excellent sales and consistency, making it easy to shop for yourself or a loved one, all year round.
Jewelry Available:
- Rings
- Earrings
- Necklaces
- Bracelets
- Watches
Price Range: $150-$55,000+
Return Policy: 30-day return policy for online purchases from the date of delivery, except for certain types of jewelry, such as custom designs.
Shipping Options: Zales offers several shipping options, including UPS Second Day Air, UPS Next Day Air Saver, and UPS Saturday.
Customer Service: You can contact Zales customer service by phone and email. They also have a FAQ section on their website for immediate assistance.
Personalization: Zales offers customization options for many of its items, especially rings. You can choose the metal, gemstones, and often the style.
Shopping Experience: The Zales website is easy to use, with a clear layout and intuitive search and filtering capabilities.
Additional Services: Zales offers several additional services, including ring sizing, a lifetime diamond guarantee, and a jewelry protection program for an additional fee.
Pros:
- Wide selection of jewelry
- 6-month warranty on all repairs + lifetime diamond guarantee
Cons:
- Relatively short 30-day return policy
- Limited product details
2. James Allen
Best for personalized jewelry
For a decade and a half, James Allen has been a leading provider of high-quality wedding and engagement rings. What makes it one of the best online jewelry stores is that you can completely customize your ring to your exact specifications, from the setting to the gemstone, and more. The end result is a completely unique piece that the recipient will truly appreciate.
Jewelry: Available
- Engagement Rings
- Loose Diamonds
- Necklaces
- Earrings
Price Range: $150-$3000+
Return Policy: 30-day return on all purchases.
Shipping Options: Free international shipping, although customers are responsible for all applicable duties and taxes in their country of residence.
Customer Service: James Allen customer service is available 24/7 via phone, email, and live chat. They also offer a “real-time diamond consultation” with a diamond expert.
Customer Personalization: James Allen offers a high level of personalization. Customers can choose a loose diamond, then a setting to create a personalized engagement ring, as well as other customizable jewelry.
Shopping Experience: James Allen’s website is easy to use, with high-quality photography and unique diamond viewing technology that displays 360-degree HD images of real diamonds.
Additional services: Free ring sizing for the first year and a lifetime warranty that includes regular maintenance, such as rhodium plating and setting of the prongs.
Pros:
- High-end customizable jewelry options
- Detailed 360-degree HD diamond images
Cons:
- Possible import taxes for international customers.
- Limited selection of non-diamond jewelry.
3. Ross Simons
The best in jewelry at a good price
Ross Simmons carries the world’s largest selection of fashion jewelry brands. From bracelets to studs, earrings, necklaces, and brooches, this site has it all.
And the prices are just as diverse. So, anyone looking for beautiful and unique jewelry will find a great selection here, no matter their budget. Ross Simmons even has a discount rack where you can find amazing items for as little as $8.
Jewelry Available:
- Rings
- Bracelets
- Earrings
- Necklaces
- Watches
Price Range: $7.99-$100,000+
Return Policy: 30-day return policy with a full refund for items returned within that period.
Shipping Options: Ross Simmons offers a variety of shipping options, from standard shipping to overnight air shipping, at varying prices.
Customer Service: Phone, email, and live chat, plus a FAQ section on the website.
Personalization: While Ross Simons doesn’t offer as much customization as other jewelers, it does offer a variety of unique designs and styles to choose from.
Shopping Experience: Ross Simons’ website is easy to navigate and includes clear product images and descriptions.
Additional Services: Professional cleaning and repair services, including ring sizing, prong adjustments, and clasp replacements.
Pros:
- Wide range of jewelry styles.
- Professional cleaning and repair services.
Cons:
- Limited customization options.
- 30-day return policy can be short.
4. Bright Earth
Best for environmentally friendly jewelry
Brilliant Earth sets itself apart from other brands with its commitment to transparency and ethical practices. They offer a wide range of jewelry, from engagement rings to earrings, that are made with care and sustainability. You can find a wide range of styles on the site, from classic to contemporary, and they offer personalization options for many of their pieces. Brilliant Earth is particularly known for its lab-grown diamonds, which are a more environmentally friendly and socially responsible alternative to traditionally mined diamonds. Their lab-grown diamonds are of exceptional quality, and their appearance is virtually identical to natural diamonds.
Jewelry Available:
- Engagement Rings
- Wedding Rings
- Standard Rings
- Necklaces
- Wedding Rings
- Earrings
Price Range: $75-$75,000+
Return Policy: 30-day return policy on all jewelry.
Shipping Options: Free shipping in the US and on international orders over a certain amount.
Customer Service: Brilliant Earth offers customer service via phone, email, virtual meetings, and a FAQ section on their website.
Personalization: Brilliant Earth offers customization options where customers can choose their own diamond and setting to create their own unique engagement ring, as well as other personalized jewelry.
Shopping Experience: Brilliant Earth’s website is simple and easy to navigate, with search and filter options, plus a virtual try-on feature.
Additional Services: Brilliant Earth offers free lifetime cleaning and inspection services for all of its jewelry.
Pros:
- Customizable and ethically sourced jewelry.
- Free cleaning and inspection services.
Cons:
- Higher prices due to ethical sourcing.
- Return shipping fees may apply.
5. Super jeweler
The best for deals on diamonds and gems.
SuperJeweler is one of those sites that feels like a time capsule from the early 2000s. The site is dated, but it gets the job done. The company offers some of the lowest prices on diamonds, gemstones, and fashion jewelry. With a global team, they can source beautiful items directly from a variety of conflict-free sources.
SuperJeweler offers over 35,000 styles of jewelry and can help you create the personalized piece of your dreams.
We have jewelry.
- Rings
- Earrings
- Women’s
- Necklaces
- Watches
Price range: $15-$60,000+
Return Policy: We offer a great 60-day return policy.
Shipping Options: Standard US shipping takes 2-5 business days, while international shipping can take 1-2 weeks.
Customer Support: Available by phone, email, and live chat.
Customer Personalization: SuperJeweler offers the ability to create your own ring, allowing for a high level of customization. You can choose your own diamond and setting.
Shopping Experience: The SuperJeweler website is easy to use, has clear product descriptions and images, and includes search and filter features.
Additional services: Lifetime warranty on jewelry, covering possible manufacturing defects.
Pros:
- Free shipping worldwide
- Extended 60-day return policy
Cons:
- Personalized items are non-refundable
- Additional fees may apply for international orders
6. Georg Jensen
The latest in high-end Scandinavian design
Georg Jensen has been making beautiful silverware since the early 20th century. The company creates designs that range from elegant early 20th century pieces to contemporary Scandinavian jewelry.
As a traditional silversmith, Georg Jensen’s jewelry selection is somewhat limited compared to household silverware. However, this area of the business is constantly growing, with new collections added every season. You can find silver and gold jewelry, and even ethically sourced diamonds.
Available Jewelry:
- Rings
- Women’s
- Necklaces
- Earrings
- Watches
Price Range: $65-$15,000+
Return Policy: 30-day returns.
Shipping Options: Cost and delivery times may vary depending on location. International shipping is also available.
Customer Service: Available via email and phone.
Personalization: Georg Jensen does not typically offer personalization options, focusing more on unique, designer pieces. Shopping Experience: The website is well-designed and easy to navigate, with high-quality photos and product descriptions.
Additional Services: Georg Jensen does not explicitly advertise additional services such as cleaning, sizing, or jewelry engraving, but you can contact their customer service with specific inquiries.
Pros:
- High-quality designer jewelry.
- International shipping is available.
Cons:
- No personalization options.
- High prices for designer jewelry.
7. Design by Melinda Maria
The best in customer service
Melinda Maria creates eye-catching and affordable everyday jewelry. The wholesale method allows for lower prices, so the sparkling jewelry can be sold directly to the consumer.
They also offer custom jewelry engraving. Simply choose an item to be engraved, add text for your loved one, and personalize their look for under $150.
Available Jewelry:
- Necklaces
- Women’s
- Earrings
- Rings
Price Range: Starting at $30
Return Policy: 14-day return policy from date of delivery. Items must be unused and in their original condition.
Shipping Options: Free domestic shipping within the U.S. International shipping rates may vary depending on destination and package weight.
Customer Service: Options include email and a comprehensive FAQ section on the website.
Customer Personalization: Melinda Maria Designs does not offer customization options.
Shopping Experience: The website is easy to use and visually appealing, with clear photos and descriptions of each product.
Additional Services: While some additional services, such as cleaning, sizing, or jewelry engraving, are not listed, it is recommended to contact customer service for specific inquiries.
Pros:
- Free domestic shipping
- Unique and elegant design
Cons:
- 14-day return policy
- No customization options
8. Ice trends
Best for all types of affordable diamonds
From beautiful birthstones to diamond engagement rings, Ice Trends is a great place to find affordable jewelry online.
Ice Trends has an excellent return policy. You can return your purchase within the first 7 days for a full refund, no questions asked. And you can also get your purchase back within the first 30 days.
Affordable jewelry.
- Rings
- Necklaces
- Earrings
Price range: $38 to $35,000+
Return Policy: 30-day return policy on most items. Items must be in perfect condition with original packaging and documentation.
Shipping Options: Free standard shipping on all orders within the US. Expedited shipping options are available for an additional fee.
Customer Support: The customer support team is available via phone, email, and live chat.
Customer Personalization: Ice Trends does not offer customization options.
Shopping Experience: The site is user-friendly, with easy navigation and search features.
Additional Services: Ice Trends does not specifically advertise additional services.
Pros:
- Free standard shipping on all orders within the US.
- We offer a wide variety of jewelry.
Cons:
- Does not offer jewelry cleaning, resizing, or engraving.
- No customization options.
9. Jane Wynne
The best for gifts
Jane Win’s creator, Jane Winchester Parady, focuses on jewelry after decades of experience marketing for major fashion brands. Her most famous creations are inspired by 20th-century coin charms. Each charm tells a story. You can choose charms with inspirational quotes, special occasions, zodiac signs, and more.
You can also personalize your wedding necklaces, earrings, rings, and bracelets. Most of the charms are handmade in the USA and come in high-quality gift boxes, sealed in special green bags.
Available Jewelry:
- Necklaces
- Earrings
- Bracelets
Price Range: $55-$2,500+
Return Policy: Jane Wynn accepts returns of unopened items within 14 days of receipt.
Shipping Options: Prices and shipping times may vary by location in the U.S.
Customer Support: Available via email as listed on their website.
Customer Personalization: Jane Wynn does not offer customization and focuses on unique designs and symbolism.
Shopping Experience: The website is simple and easy to navigate, with clear product descriptions and images.
Additional Services: No special additional services such as cleaning, sizing, or engraving are available.
Pros:
- Unique and iconic designs.
- Easy-to-navigate website.
Cons:
- Limited jewelry selection.
- 14-day return policy.
10. Blue Nile
Best for a wide selection of jewelry
Blue Nile is undoubtedly the best place to buy jewelry if you prefer options. That’s because Blue Nile has one of the widest selections of fashion brands and some of the best costume jewelry you’ll ever find.
And while you can easily pay tens of thousands of dollars for the most expensive jewelry on the site, Blue Nile also offers a range of beautiful necklaces, budget-friendly bracelets, and other affordable jewelry.
Available Jewelry:
- Diamond Engagement Rings
- Necklaces
- Earrings
- Women’s Jewelry
- Watches
Price Range: $30–$165,000+
Return Policy: 30 Days
Shipping Options: Free insured shipping worldwide.
Customer Support: 24/7 customer support is available via phone, email, or live chat.
Customer Personalization: Blue Nile allows for a high level of customization, especially with engagement rings.
Shopping Experience: The site is easy to use, with high-resolution images, 360-degree views, and a wide range of filter options.
Additional Services: Blue Nile offers free lifetime cleaning and inspection services. It also offers engraving services for select jewelry.
Pros:
- Free, insured shipping worldwide
- Highly customizable jewelry options
Cons:
- Prices can be high for the quality.
- Duties and taxes may apply.
Summary: Best Online Jewelry Stores in the US in 2023
Finding affordable personalized jewelry has never been easier thanks to the proliferation of jewelry websites available today. Whether you’re looking for a place to buy personalized bracelets at a low price or want to explore some quality jewelry brands, these online stores will offer exactly what you’re looking for.