MailChimp offers an intuitive and easy-to-use email marketing system that uses tracking, data, and proven tools to help you create targeted, effective emails and campaigns that will increase customer loyalty.
Pros
- Easy-to-use email builder
- Extensive monitoring tools
Cons
- No phone support
- Limited free version
Why Choose MailChimp
It’s hard to argue with the free plan, which lets users send 10,000 emails per month to up to 2,000 accounts. For large companies, this probably won’t be enough, but for small businesses, it’s a safe way to use one of the best email marketing services on the market. MailChimp is easy to use and guides you step-by-step through the process of creating campaigns, with an interface (including drag-and-drop templates) that’s ideal for even the most novice of users.
You have access to a variety of campaign options, such as building your brand, connecting with your contacts, increasing sales, and boosting customer loyalty.
All of these features will guide you with recommendations on how to personalize your emails or make them more clickable, and they use comprehensive tracking to understand who is clicking on your campaigns and how you can improve your results. For online stores, MailChimp can monitor data on who is buying what to better segment your audience in the future.
Standard features:
- Easy-to-use email editor.
- Seamless integration with hundreds of apps, including e-commerce platforms like Shopify, Magento, and WooCommerce.
- More advanced segmentation: comprehensive marketing automation.
- Advertising campaigns on Facebook and Instagram.
- Campaign reporting.
- Dozens of email email templates (over 80).
- User-friendly app:
Templates
In MailChimp, email campaigns are created with an easy-to-use drag-and-drop template interface. 9 different email designs are available using 5 purpose-built templates and over 80 themes.
Themes range from events and holidays to promotions and stationery offers. You can also design your own templates for future use using the email editor. The templates look great in the MailChimp app and are mobile-friendly, meaning you can edit them on your phone or tablet, and they will look great for readers on all devices.
Pricing
Mailchimp’s pricing plan depends on the size of your project. Each plan offers different features for different numbers of contacts.
By checking the pricing on the Mailchimp website, you can determine the number of contacts you have, and Mailchimp will adjust the price accordingly. For example, if you have 500 contacts, the Standard plan starts at $17 per month. But if you have 5,000 contacts, the Standard plan will cost you $90 per month. If you have hundreds of thousands of contacts, Mailchimp can offer you a custom plan.
Keep in mind that all pricing plans have additional fees. Therefore, if you exceed the campaign’s send or contact limits, Mailchimp will not stop the campaign, but you will be charged an additional fee.
Ease of Use
Before you start using Mailchimp, you need to answer a few questions. When you create a new account, you’ll be asked to enter your name, email address, phone number, and password, followed by your company name, website, and other basic information. You can sign up to receive a series of emails that will guide you in the following directions:
Follow the “create a campaign” instructions, and the system will guide you step by step. You can easily find a new audience with ads or attract subscribers with a drop-down menu.
MailChimp will guide you step by step through everything you need to know about the targeted email process: where to place your recipients, how to use templates, and who to send your emails to. You’ll get tips on how to write an effective email or ad that will drive clicks—technical knowledge that most beginners simply don’t have.
The platform will also guide you through various tracking metrics for your campaign to help you see where you’re succeeding and where you’re not. The templates are very easy to use. Their drag-and-drop interface is the same as what most of us have used to build websites. It’s incredibly easy.
Features
MailChimp’s free version is a key feature, as it’s a great way to test the product risk-free while still being able to use most of its features. Its user-friendly interface and ease of use are another advantage and are undoubtedly one of the key factors in the program’s success in recent years.
Segmentation makes the service smarter and much more effective than what anyone can do with mass email campaigns. It’s a science, and by using segmentation tools, you can definitely increase your email traffic. The potential for effective email marketing is paramount.
Segmentation
Some users have noted that the automation and segmentation options aren’t as extensive as on other platforms. This may not be an issue if your business is small, but if you’re planning to grow (or are), it could become an issue in the future.
MailChimp offers several free e-commerce features that can help businesses increase revenue and collect customer data.
MailChimp will modify your email address. It will send emails with product offers, promotional codes, and customer segments. E-commerce reports and insights are free with MailChimp, and you can also buy ads to run on Facebook and Instagram (starting at $5 per day).
MailChimp has a mobile app available for Android and iOS phones, which means you can manage your email campaigns and access your data from anywhere.
Key Features:
- Free to start
- Automated emails to stay in touch with customers
- Sophisticated data collection and input
- E-commerce integration to boost your online business
- Mobile app so you can manage your account anytime, anywhere
- Attractive templates that your customers will love
Customer Support
MailChimp has an extensive, searchable knowledge base on its website, where you’ll likely find answers to most of your questions. Both free and paid users have full access to the email support form. However, emails sent through the support form went unanswered after hours.
Free users can only access the knowledge base and email support. You’ll need a paid plan to use live chat support. It’s worth noting that the email support form also allows you to upload screenshots, so if you’re having trouble explaining the nature of your issue, you can send an image.
MailChimp doesn’t offer phone support lines to keep costs down. It has several resource guides and a blog where you can find information to help you get through the tough times.
Conclusion
MailChimp is a comprehensive email marketing platform that helps businesses create effective and targeted email marketing campaigns to improve customer engagement, word-of-mouth, and overall revenue.
It offers several paid options, including a free one, and provides various features to optimize email marketing. It also features a user-friendly interface, which is a significant advantage for any user.
About MailChimp
Founded in 2001, MailChimp is now the industry leader with over 14 million active users. Its customers send over 246 billion emails each year.
Headquartered in Atlanta, it is perhaps the most popular email marketing service, largely due to its prominent advertising campaigns in the United States, including its sponsorship of a popular podcast series. MailChimp is a founder-led company with over 700 employees and has earned a reputation as an innovative and growing company in the technology world.