GetResponse is ideal for experienced marketers who need automation and webinar solutions. It also offers unique features like abandoned cart management for online stores and iStock integration for images.
Pros
- 30-day free trial
- Mobile-optimized landing pages
Cons
- Variety of features can be overwhelming
- Duplicate contacts count against your limit
Why Choose GetResponse
GetResponse’s email marketing platform offers enough features and integrations to satisfy any email marketer. It’s one of the few platforms that integrates lead scoring and landing pages, and offers a comprehensive solution for webinars. For those who plan to segment based on user behavior, this could be the perfect solution.
The packages may seem expensive at first glance, but the segmentation templates, automation system, lead scoring system, and CRM more than make up for it.
The chat system is also useful and works 24/7. The platform can be overwhelming at first, but the GetResponse team will be happy to help you get set up.
For those looking for powerful email
Standard features:
- Drag-and-drop editors for mobile phones
- Industry-specific templates
- Task scoring
- Landing pages
- Webinar tools
- Reporting tools
- Scheduling
- Web publishing
- Automation
- Communication management
- API integrations
Templates
GetResponse has a wide selection of templates divided by industry, making it easy to find the one that suits your business. All of GetResponse’s templates are mobile-friendly, and there are templates for webinars. Users can order more specific templates or use the HTML editor to create their own.
The editor can be a bit tricky to use, but the integration with iStock makes it easy to find the right images for any brand. Users are constantly searching for good images in stock image databases, and the editor’s resizing features are very useful.
Pricing
GetResponse offers a 30-day free trial for all new users, and the cheapest plan starts at just $15 per month. It includes basic automation. However, those who want to get the most out of this plan should upgrade to the Pro package, which starts at $49 per month for fewer than 5,000 contacts.
The list price is very competitive. For example, those who choose the Pro plan pay just $75 for up to 10,000 subscribers. Given the number of features GetResponse offers, it’s hard to find a comparable offer. GetResponse is an ideal solution for companies looking for a CRM and email marketing solution. It provides all the additional marketing tools a business needs.
Ease of Use
GetResponse’s interface feels a bit dated, but it’s easy to navigate. It offers a high-level metrics dashboard, as well as information about recent campaigns sent.
This program offers a lot of options, and the support team is very responsive and helpful. Users can schedule a free consultation, where the support team will suggest an automation plan and help develop it over the phone. It also has a helpful 24/7 live chat feature.
The drag-and-drop editor is easy to use, but making major changes to the template requires some HTML experience.
The design of the automation system is easy to understand. Infusionsoft users will be familiar with it. It’s laid out in a grid format, and users can enter different actions and logical steps that they want the lead to follow. The automation timeline is simple and easy to follow.
Features
The webinar and landing page integrations offered by GetResponse are some of the most effective in the industry.
The reporting tool is also simple and effective. It is very similar to Google Analytics and presents information about individual campaigns in an intuitive way, while providing summary metrics on different automations, segments, and conversion rates.
GetResponse’s form builder is also very useful. Users can create forms with different questions (multiple choice, drop-down list, etc.), and it integrates seamlessly with contact labels. This is ideal for advanced segmentation strategies, which can then be integrated into the automation system to provide highly relevant and timely content.
Customer Support
The customer support team is responsive and friendly, available 24/7 via live chat. Representatives are always ready to help users find the best and most time-saving way to achieve their goals.
It also has several free video tutorials and tips to help users get started. The videos cover everything from exporting contacts to creating automations.
When you sign up for a free consultation, GetResponse representatives will help you create an automation idea for your business over the phone, then implement it. This is a unique way to get marketing advice and strategies from experts with extensive knowledge of the program. Talking to them will help users start thinking like email marketing experts and find ways to use the program that they hadn’t thought of before.
Conclusion
GetResponse isn’t designed for casual users, but it’s ideal for those looking for an integrated CRM system with automation, lead scoring, landing pages, and webinar features. To get the most out of this program, it’s a good idea to take the time to get to know it. For ease of use, it offers a 24/7 live chat support system, free consultations, and a library of helpful videos to get you started.
About GetResponse
Formerly known as Implix, GetResponse is a multi-platform CRM and email marketing solution for online businesses. GetResponse was one of the early leaders in email marketing in the late 1990s and also created the popular ClickMeeting and ClickWebinar programs. GetResponse has established itself as a strong contender in email marketing and offers many more features than its competitors.