GetResponse is ideal for experienced marketers who need automation and webinar solutions. It also offers unique features like abandoned cart recovery for online stores and iStock integration for images.
Pros
- 30-day free trial
- Mobile-optimized landing pages
Cons
- Variety of features can be overwhelming
- Repeat contacts count towards a limit
Why Choose GetResponse
GetResponse’s email marketing platform offers enough features and integrations to satisfy any email marketing professional. It’s one of the few platforms that integrates lead scoring and landing pages in addition to offering a complete webinar solution. For those who plan to segment based on user behavior, this could be the perfect solution.
The packages may seem expensive at first glance, but the industry-specific segmentation templates, automation system, lead scoring system, and CRM alone justify the investment.
The chat function is also very useful and is available 24/7. The platform may seem complicated at first, but the GetResponse team will be happy to help you get set up.
For those looking for a powerful email solution:
Standard features:
- Mobile-optimized drag-and-drop editors
- Industry-specific templates
- Leader analytics
- Landing pages
- Webinar tools
- Reporting tools
- Scheduling
- Web publishing
- Automation
- Communication management
- API integrations
Templates
GetResponse offers a wide selection of templates organized by industry, making it easy to find the ideal option for your business. All of GetResponse’s templates are mobile-friendly, and there are even templates specifically designed for webinars. Users can order more specific templates or use the HTML editor to create their own.
The editor can be a bit complicated, but the iStock integration makes it easy to find images that work for any brand. Users often search through stock photos for great images, and the editor’s resizing features are very useful.
Pricing
GetResponse offers a 30-day free trial for all new users, and the most affordable plan starts at just $15 per month. This plan includes basic automation. However, those who want to get the most out of this plan should upgrade to the Pro package, which starts at $49 per month for fewer than 5,000 contacts.
The pricing based on list size is very competitive. For example, those who choose the Pro plan pay just $75 for up to 10,000 subscribers.
Given the number of features GetResponse offers, it’s hard to find a comparable product. GetResponse is an ideal solution for businesses looking for a CRM and email marketing solution. It provides all the additional marketing tools a business needs.
Ease of Use
GetResponse’s interface feels a bit dated, but it’s easy to navigate. It provides general metrics in the dashboard, as well as information about recent campaigns sent.
This program offers a lot of options, and the support team is very efficient and helpful. Users can schedule a free consultation, where the support staff will suggest an automation plan and help develop it during the call. It also has a useful 24/7 live chat support feature.
The drag-and-drop editor is easy to use, but making significant changes to the template requires some HTML experience.
The design of the automation system is easy to understand. Infusionsoft users will be familiar with it. It’s organized in a grid format, and users can enter different actions and logical steps that they want the lead to follow. The automation timeline is simple and easy to follow.
Features
GetResponse’s webinar and landing page integrations are among the most effective in the industry.
The reporting tool is also simple and effective. It’s very similar to Google Analytics and presents information from individual campaigns in a clear and understandable way, in addition to providing summary metrics on different automations, segments, and conversion rates.
GetResponse’s form builder is also very useful. Users can create forms with a variety of questions (multiple choice, drop-down list, etc.), and it integrates seamlessly with contact labels. This is ideal for advanced segmentation strategies, which can then be integrated into the automation system to provide highly relevant and timely content.
Customer Support
The customer support team is attentive and friendly and is available 24/7 via live chat. Representatives are always ready to help users find the best way to achieve their goals, saving them time.
It also offers several video tutorials and free tips to help users get started. The videos cover everything from exporting contacts to creating automations.
By signing up for a free consultation, GetResponse representatives will help you develop an automation idea for your business over the phone, then walk you through the process. This is a unique way to get expert marketing advice and strategies from experts with extensive knowledge of the program. Talking to them will help users think like email marketing experts and discover new ways to use the program.
Conclusion
GetResponse isn’t for the average user, but it’s ideal for those looking for an integrated CRM with automation, lead scoring, landing pages, and webinars. To get the most out of it, it’s recommended that you take the time to learn how to use it. A 24/7 live chat, free consultations, and a library of helpful videos are available to help you get started.
About GetResponse
Formerly known as Implix, GetResponse is a multinational CRM and email marketing solution for online businesses. GetResponse pioneered email marketing in the late 1990s and also created the popular ClickMeeting and ClickWebinar programs. GetResponse has established itself as a strong competitor in email marketing and offers many more features than its competitors.
