As the name suggests, Constant Contact is an online marketing agency that helps businesses stay connected with potential and existing customers. With powerful marketing tools like an AI-powered copy editor, drag-and-drop editor, and segmented email campaigns, Constant Contact creates conversion rates for measurable results. It offers plans tailored to brands of all sizes, making Constant Contact a must-have tool for any email marketing campaign.
Pros
- Powerful automation and AI tools
- Reliable and integrated analytics
- Excellent email editor
Cons
- SEO tools are constantly evolving
- Can be expensive if you have thousands of contacts.
Constant Contact Marketing Tools at a Glance
Ideal for SMBs, freelancers, and independent professionals
Primary uses: Email marketing
Price: From $12 per month
Free trial: 60 days
SEO
While Constant Contact is undoubtedly the leader in email marketing, this ambitious marketing agency is gradually expanding its offering of additional tools for its clients.
For example, its Premium package currently offers a good set of SEO tools, including keyword placement, tags, and other on-page elements to improve your search engine rankings. Constant Contact also lets you incorporate analytics to optimize your marketing strategies and gain search engine approval.
We particularly liked the Google Ads feature. Powered by artificial intelligence technology, Constant Contact’s advertising tool lets you adjust the settings and let automation handle the rest. The tool continuously optimizes your keyword usage and refines it based on performance data.
Email Marketing
Constant Contact has invested a lot of its efforts in email marketing. For starters, Constant Contact offers a powerful drag-and-drop editor to create your emails. Customization is incredibly quick and easy. We liked how quickly we were able to change the design elements of the template, such as background images, text, and positioning.
Additionally, Constant Contact offers over 100 ready-made email templates to choose from. This means you’ll always find a good starting point, even if you want to change design elements later. Constant Contact hires professional designers, and all of its email templates are mobile-friendly, which offers a lot of attractive options.
The next step is automation. Constant Contact includes a full range of email responses that you can automate. Some of the most common include:
- Welcome messages for new subscribers.
- Click-to-action messages.
- Resend unopened emails.
- Abandoned cart responses.
Constant Contact lets you automate almost everything you send to your contacts. This is important because it saves resources and countless hours spent tracking, writing, and sending multiple emails. This way, your marketing team can craft and send the right message based on user interaction for optimal results.
You can also create segmented contact lists to make bulk email campaigns easier.
Additionally, Constant Contact’s new AI-powered text generator is designed to help you create high-quality email marketing content with minimal effort. You can use it to create message bodies, subject lines, and more.
Finally, no marketing tool would be complete without a matrix to help you measure and analyze the effectiveness of your efforts. Constant Contact has you covered with a multi-level email tracking system. You can get real-time insights into your emails, including open rates, clicks, and shares. Most importantly, Constant Contact lets you create new segmented lists based on data from your analytics reports. So it’s a system that gets better as you progress.
Social Media Marketing
Social media marketing is a fundamental aspect of any marketing campaign. Constant Contact includes integration with social media profiles, which allows you to automatically upload contacts from your accounts to your CRM system.
It also includes a built-in tool for Facebook and Instagram, which allows you to post directly to your social networks. The AI-powered copy generator is very useful for creating effective social media posts.
You can convert these posts into emails with just a few clicks. Constant Contact recently added improved monitoring of social media profiles to boost lead generation and retention. In addition, you can create a Google My Business listing directly from your Constant Contact account.
AI Features
Constant Contact offers a variety of AI-powered features and automations. I especially like the AI-powered copy generator, which is designed to help you create high-quality content for your email, social media, and SMS campaigns. Simply enter a few keywords and let the copy generator provide multiple options. You can choose the one you like best and use it as needed.
Additionally, you can use Constant Contact’s AI tools to create subject lines and other text snippets that encourage interaction with your emails. This can increase open rates and engagement in your marketing campaigns.
You can also use various automations combined with Constant Contact’s AI technology. For example, you can send welcome emails, birthday messages, and much more. What’s more, you can automatically send emails to those who don’t open them and create custom automation channels to further optimize your marketing workflows.
Overall, I found Constant Contact’s new AI features to be excellent. The text generator works well, provides surprisingly good content, and is very easy to use. It will save you a lot of time and help you create the best marketing content possible.
Website Design
Constant Contact also has a good website builder. The tool offers an ideal combination of features, including customizable layouts and pages, mobile-friendly design, fast loading times, built-in SEO features, and an SSL certificate. It also includes a logo creator, a form builder, and the ability to connect social media pages and online stores. We were impressed with all of the web design options available with Constant Contact.
Digital Marketing
Constant Contact has recently expanded its marketing solutions to include even more than email marketing. It now offers features like segmentation and automation, which we’ve already mentioned, and personalization options to make your marketing campaigns more personalized. Furthermore, Constant Contact integrates with many other business tools for a more comprehensive and integrated marketing strategy. Some of the main applications are Shopify and Eventbrite.
Lead Generation
Constant Contact allows you to import your contact lists from various sources, such as Excel, Salesforce, and Outlook. In addition, Constant Contact solves problems such as unsubscribes, inactive email accounts, and bounced emails. This not only saves time, but also prevents problems with search engines.
Pricing
Constant Contact offers three plans, ranging from $12 to $80 per month for up to 500 contacts. It uses tiered pricing, and the cost varies depending on the size of your contact list. All three plans include email marketing, AI, and other tools, plus an impressive 60-day free trial.
The Lite plan includes a variety of basic email, social media, and event management tools and is ideal for small businesses with small contact lists. Upgrading to the Standard plan adds more powerful tools, like email subject line customization, to personalize your marketing and strengthen customer relationships.
Finally, the Premium subscription includes Constant Contact’s most powerful tools, like personalized automations and other features, including a time-saving SEO toolkit. An SMS marketing app is also available starting at $10 per month.
Customer Service
Constant Contact offers a variety of customer support options. You can reach a representative by phone, email, or live chat. But Constant Contact offers much more than the standard customer support options. You can watch professional videos, access a community forum to ask questions and interact with other users, sign up for training events, or schedule a one-on-one meeting with a marketing expert. We love companies that focus on customer support because it means they’re focused on the user.
Bottom Line
with the addition of AI-powered copywriting, SEO, social media publishing, and other marketing tools that are excited about analytics, Constant Contact solidifies its position as a viable option that can compete with even some of its most popular competitors. We look forward to seeing more features and updates from Constant Contact in the future.
