As the name suggests, Constant Contact is an online marketing agency that helps businesses stay connected with potential customers and prospects. With powerful marketing tools like an AI-powered copy generator, drag-and-drop editor, and segmented email campaigns, Constant Contact increases conversion rates to drive measurable results. Plans are available for both large and small brands, making Constant Contact an essential tool for any email marketing campaign.
Pros
- Powerful automation and AI tools
- Powerful built-in analytics
- Excellent email editor
Cons
- SEO tools are still growing
- Expensive if you have thousands of contacts
Constant Contact Marketing Tools at a Glance
Ideal for small to medium businesses, freelancers, and sole proprietors
Key apps: Email marketing
Price: From $12 per month
Free trial: 60 days
SEO
While Constant Contact is the undisputed king of email marketing, this ambitious marketing agency has been slowly expanding its horizons in terms of additional marketing tools it offers its clients.
For example, its Premium package currently offers a good set of SEO tools, including keyword placement, tags, and other on-page elements to improve your position in search results. Constant Contact also lets you incorporate analytics to optimize your marketing strategies and get approval from the ever-present search experts.
We really liked Google Ads. Powered by artificial intelligence technology, Constant Contact’s advertising tool lets you set the parameters and leave the rest to the systems. The tool continuously optimizes keyword usage and adjusts it based on performance data.
Email Marketing
Email marketing is where Constant Contact has invested the majority of its marketing efforts. To get started, Constant Contact has a powerful drag-and-drop editor that creates your emails. Customizing emails is incredibly quick and easy. We liked how quickly we were able to change design elements of the template, such as background images, text, and positioning.
Additionally, Constant Contact has over 100 ready-made email templates to choose from. So you’ll always have a good starting point, even if you want to tweak design elements later. Constant Contact employs professional designers, and all email templates are mobile-friendly, so the options are also attractive.
The next step is automation. Constant Contact includes a full range of email responses that you can automate. Some of the most common include:
- Welcome messages for new subscribers.
- Click-to-open messages.
- Unopened emails are resent.
- Abandoned cart emails.
Constant Contact lets you automate everything you send to your contacts. This is very important because it saves resources and time spent tracking, writing, and sending multiple emails. This way, your marketing team can craft and send the right message based on user interaction for optimized results.
You can also create segmented contact lists to make bulk emails easier.
Additionally, Constant Contact’s new AI-powered text generator is designed to help you create premium email marketing content with minimal effort. You can use it to create content bodies, subject lines, and more.
Finally, no marketing tool would be complete without a matrix to help you measure and analyze the effectiveness of your efforts. Constant Contact covers that foundation and offers email tracking at multiple levels. You can get real-time insights into your emails, including open, click, and share rates. Most importantly, Constant Contact lets you create new segmented lists based on data from your analytics reports. So, this is a process that becomes more efficient as you progress.
Social Media Marketing
Social media marketing is another important aspect of any marketing campaign. Constant Contact includes integration with social media profiles, allowing you to automatically upload contacts from your account to your CRM.
There’s also a built-in tool for Facebook and Instagram that lets you post directly to your social media accounts. The AI-powered copywriter is very useful for creating actionable posts on social media.
You can turn these posts into emails with just a few clicks. Constant Contact recently added improved social media profile monitoring to boost lead acquisition and retention. You can also create a Google My Business listing directly from your Constant Contact account.
AI Features
Constant Contact offers several AI features and automations. I particularly like the AI-powered copywriter, which is designed to help you create high-quality content for your email, social media, and text message campaigns. Just enter a few keywords and let the generator generate a selection of possible options. You can choose the one you like the most and use it whenever you need it.
Additionally, you can use Constant Contact’s AI tools to create email subject lines and other actionable snippets. Using them can increase your email open rates and engagement with your marketing campaigns.
There are also several automations that you can use alongside Constant Contact’s AI technology. For example, you can send automated welcome emails, birthday messages, and more. You can also automatically send emails to non-openers and create personalized automation channels to streamline your marketing workflows.
Overall, I found Constant Contact’s new AI capabilities to be excellent. The text generator works well, provides surprisingly good content, and is very easy to use. It will save you a lot of time and help you create the best marketing content possible.
Website Design
Constant Contact also has a good website builder. The tool offers a perfect combination of features, including customizable layouts and pages, mobile-friendly design, fast loading times, built-in SEO features, and an SSL certificate. It also includes a logo maker, form builder, and the ability to integrate social media pages and online stores. We were impressed with all of the web design options available with Constant Contact.
Digital Marketing
Constant Contact has recently expanded its marketing solutions to include even more than just email marketing. Today, you have features like the segmentation and automation we’ve already mentioned, as well as personalization options to further personalize your marketing campaigns. Additionally, Constant Contact integrates with a variety of other business tools for a more comprehensive marketing strategy. Shopify and Eventbrite are two of the most prominent ones.
Lead Generation
Constant Contact lets you upload your contact lists from a variety of sources, including Excel, Salesforce, and Outlook. As an added feature, Constant Contact handles issues like unsubscribes, inactive email accounts, and bounced emails. This not only saves time, but also prevents search engine issues.
Pricing
Constant Contact offers three plans, ranging from $12 to $80 per month for up to 500 contacts. It offers tiered pricing, and you’ll pay more depending on the size of your contact list. All three plans include basic email marketing tools, artificial intelligence, and other tools, and offer an impressive 60-day free trial. The Lite plan includes a few basic email, social media, and event management tools and is ideal for small businesses with small contact lists. Upgrading to the Standard plan adds more powerful tools, like email subject line customization, to help you personalize your marketing and strengthen customer relationships.
Finally, the Premium subscription includes Constant Contact’s most powerful tools, such as custom automations and other features like an SEO toolkit that will help you save a lot of time. There’s also an SMS marketing app that starts at $10 per month.
Customer Service
Constant Contact offers a variety of customer support options. You can reach arepresentative by phone, email, or live chat. But Constant Contact offers much more than the standard customer support options. You can watch professional videos, access a community forum to ask questions and interact with other users, sign up for educational events, or schedule a one-on-one meeting with a marketing expert. We love companies that focus on customer service because it means they’re focused on the user.
Bottom Line
Constant Contact email. With the addition of other marketing tools like AI-powered copywriting, SEO, social media publishing, and analytics, Constant Contact is solidifying itself as a viable option that can compete with even some of its most popular competitors. We look forward to seeing more features and surprises from the Constant Contact suite in the future.
