As the name suggests, Constant Contact is an online marketing agency that helps businesses stay connected with potential and existing customers. With powerful marketing tools like an AI-powered copy editor, drag-and-drop editor, and segmented email campaigns, Constant Contact creates conversion rates for measurable results. It offers plans tailored to brands of all sizes, making Constant Contact a must-have tool for any email marketing campaign.
Pros
- Powerful automation and AI tools
- Reliable and integrated analytics
- Excellent email editor
Cons
- SEO tools are constantly evolving
- Can be expensive if you have thousands of contacts.
Constant Contact Marketing Tools at a Glance
Ideal for SMBs, freelancers, and independent professionals
Primary uses: Email marketing
Price: From $12 per month
Free trial: 60 days
SEO
While Constant Contact is undoubtedly the leader in email marketing, this ambitious marketing agency is gradually expanding its offering of additional tools for its clients.
For example, its Premium package currently offers a good set of SEO tools, including the installation of keywords, tags, and other page elements to improve search engine rankings. Constant Contact also allows you to include analytics to optimize your marketing strategies and get search engine approval.
We especially liked the Google Ads feature. Thanks to artificial intelligence technology, Constant Contact’s advertising tool lets you adjust the settings and let the machine do the rest. The tool continuously optimizes your keyword usage and adjusts them based on performance data.
Email Marketing
Constant Contact has put a lot of effort into email marketing. First, Constant Contact has a powerful drag-and-drop editor that makes creating emails a breeze. Customization is super quick and easy. We loved how quickly we were able to change the design elements of the template, such as background images, text, and positioning.
Additionally, Constant Contact offers over 100 pre-made email templates to choose from. This means you’ll always have a good starting point, even if you want to tweak design elements later. Constant Contact hires professional designers, and all of its email templates are mobile-friendly, which makes the options very appealing.
The next step is automation. Constant Contact includes a full range of email responses that you can automate. Some of the most common include:
- Welcome to new subscribers.
- Click-to-react messages.
- Re-send unopened emails.
- Abandoned cart reminders.
With Constant Contact, you can automate almost everything you send to your contacts. This is important because it saves resources and countless hours spent tracking, writing, and sending multiple emails. This way, your marketing team can craft and send the right message based on user interaction for optimal results.
You can also create segmented contact lists to make mass email campaigns more effective.
What’s more, Constant Contact’s new AI-powered text generator is designed to help you create high-quality email marketing content with minimal effort. You can use it to create message texts, subject lines, and much more.
Finally, no marketing tool would be complete without a matrix that helps you measure and analyze the effectiveness of your efforts. Constant Contact fulfills this need and provides multi-level email tracking. You can get real-time insights into your emails, including open rates, clicks, and shares. Most importantly, Constant Contact allows you to create new segmented lists based on the data in your analytics reports. So, it’s a cycle that becomes more effective as you progress.
Social Media Marketing
Social media marketing is another fundamental aspect of any marketing campaign. Constant Contact includes integration with social media profiles, which allows you to automatically upload contacts from your accounts to your CRM.
It also has a built-in tool for Facebook and Instagram that allows you to instantly post to your social networks. The AI-powered text generator is very useful for creating effective posts on social networks.
You can turn these posts into emails with just a few clicks. Constant Contact recently added improved social media profile monitoring to boost lead generation and retention. You can also create a Google My Business listing directly from your Constant Contact account.
AI Features
Constant Contact offers a variety of AI features and automations. I particularly like the AI copy generator, which is designed to help you create high-quality content for your email, social media, and text message campaigns. Simply enter a few keywords and let the copy generator provide several options. You can choose the one you like best and use it as needed.
Additionally, you can use Constant Contact’s AI tools to create subject lines and other call-to-action snippets. This can increase your email open rates and engagement with your target audience.
There are also several automations that you can use in conjunction with Constant Contact’s AI technology. For example, you can send welcome emails, birthday messages, and more. You can also automatically send emails to those who don’t open them and create custom automation channels to further optimize your marketing workflows. Overall, I found Constant Contact’s new AI capabilities to be excellent. The text generator works well, provides surprisingly good content, and is very easy to use. It will save you a lot of time and help you create the best possible marketing content.
Website Design
Constant Contact also has a good website builder. The tool offers an ideal combination of features, including customizable layouts and pages, mobile-friendly design, fast loading times, built-in SEO features, and an SSL certificate. It also includes a logo creator, a form builder, and the ability to connect social media pages and online stores. We were impressed with all the web design options available at Constant Contact.
Digital Marketing
Constant Contact has recently expanded its marketing solutions to include even more than email marketing. Now you have features like segmentation and automation, which we’ve already mentioned, and personalization options to further personalize your marketing campaigns. Additionally, Constant Contact integrates with many other business tools for a more comprehensive and integrated marketing strategy. Some of the main ones include Shopify and Eventbrite.
Lead Generation
Constant Contact allows you to import your contact lists from various sources, such as Excel, Salesforce, and Outlook. Furthermore, as an additional feature, Constant Contact solves issues such as unsubscribes, inactive email accounts, and bounced emails. This not only saves time, but also prevents ranking issues in search engines.
Pricing
Constant Contact offers three plans, ranging from $12 to $80 per month for up to 500 contacts. Their tiered pricing system means the cost will increase as your contact list grows. All three plans include basic email marketing, AI, and other tools, plus an impressive 60-day free trial.
The Lite plan includes a set of basic email, social media, and event management tools and is ideal for small businesses with smaller contact lists. Upgrading to the Standard plan adds more powerful tools, like email subject line customization, to help you personalize your marketing and strengthen customer relationships.
Finally, the Premium subscription includes Constant Contact’s most powerful tools, like personalized automations and other features, including a time-saving SEO toolkit. There’s also an SMS marketing plugin that starts at $10 per month.
Customer Service
Constant Contact offers a variety of customer support options. You can reach a representative by phone, email, or live chat. But Constant Contact offers much more than the standard customer support options. You can watch professional videos, access a community forum to ask questions and interact with other users, sign up for educational events, or schedule a one-on-one meeting with a marketing expert. We love companies that focus on customer service because it means they’re focused on the user.
Bottom Line
with the addition of other marketing tools like AI-powered copywriting, SEO, social media publishing, and analytics, Constant Contact solidifies its position as a viable option that can compete with even some of the most well-known competitors. We look forward to seeing more features and updates from Constant Contact in the future.
