For innovative marketers with growing subscriber lists, Campaigner lets you send engaging email marketing campaigns that are optimized for conversions. Quickly create emails with over 900 templates and drag-and-drop editing, and personalize content based on your audience’s demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.

Pros

• Ability to automate email marketing campaigns.
• Personalized emails based on buying behavior.

Ample customer support.

Cons

• Lack of SEO tools.
• Limited social media tools.
  

  Campaigner

  

  Email Marketing

  Campaigner is, first and foremost, an email marketing platform that lets you develop engaging, conversion-optimized emails. It has some of the most advanced features on the market, including powerful data tools to help you segment your customers and monitor their engagement.

Campaigner includes exciting email marketing features:

• Drag-and-drop content blocks, including dynamic content
• Audience segmentation
• Experiments, including A/B testing
• Automation and workflows
  Your emails. Use drag-and-drop content blocks to design emails that you can save for future emails. You can also choose from over 900 customizable templates so you don’t have to. design an email from scratch.

One of Campaigner’s powerful features is audience segmentation, which divides your subscriber list into categories based on purchasing behavior, demographics, previous interactions, and more. You can send different campaigns to different segments, ensuring that each one receives a specific message and call to action (CTA).

Experienced marketers can use Campaigner’s Experiments feature to optimize email campaigns and emails for conversions. A/B testing can be used to determine the subject line or time to send with the highest open rate for a specific group.

Dynamic content is another great tool that allows you to personalize email blocks to display different content based on recipient characteristics, including demographics and digital engagement. During the same email campaign, a loyal customer can see a personalized offer, while a new subscriber can receive a more general message.

Finally, Campaigner’s automation tools help you save resources and build customer loyalty by sending trigger emails. For example, you can create a workflow where a customer’s first purchase triggers a monthly email with promotional offers.

Social Media Marketing

Your ability to create, share, and track social media messages from within Campaigner is limited because the tool is designed for email engagement. However, there are a few features that help you “repurpose” your social media email campaigns.

First, Campaigner optimizes your email content for social networks like Facebook and Twitter and posts it directly to the desired platform. This allows you to promote your brand beyond your subscriber list.

Second, your brand ambassadors can share the content of your email campaign using social sharing buttons within the email. You can then track the number of posts in your Campaigner dashboard to measure your reach across different platforms.

Digital Marketing

Campaign marketing capabilities are built on digital channels. For example, your email marketing campaigns feature a responsive design, which means that content is automatically optimized for the user’s device screen.

Do you have an online store? If so, integrate it with Campaigner, as this will allow your email communications and customer engagement to be consistent. Among other things, you can automate abandoned cart emails to remind customers to check if they have abandoned their carts for a while. Integrations with Shopify and Adobe Commerce are easy to set up, and you can also create custom integrations with developer tools.

Finally, you can use SMS marketing tools in conjunction with email marketing campaigns as part of an integrated workflow. You can send text messages asking subscribers to confirm a purchase, rate a product, or subscribe mailing lists.

Lead Generation

While Campaigner’s lead generation tools aren’t its strong suit, they do help you grow your audience with active subscribers. For example, landing pages offer users a clear next step in their journey, such as registering for an event or expressing their product preferences.

You can also embed sign-up forms on your website that will send all captured leads directly to your marketing list. Once signed up, leads can manage their subscriptions and choose the types of communications they prefer, while retaining their email address. Relevant emails and high conversion rates.

Campaigner’s Pricing & Costs

Campaigner offers three basic plans for its email marketing suite.

• Starting at $59 per month
• Essential, starting at $179 per month
• Advanced, starting at $649 per month
  The Starter plan is ideal for most businesses, as long as you have fewer than 5,000 contacts. It includes basic tools, from drag-and-drop editing and saved templates to experiments, social integrations, audience segmentation, and landing pages. However, it’s branded under Campaigner, so you’ll need to upgrade to Essential to add your own branding.

Essential lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose the Essential plan if you have an online store or a growing subscriber list.

The Advanced plan may be ideal if you’re looking for highly optimized conversions and can afford a higher fee. It lets you create automated workflows, further personalize email marketing campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. Reach up to 100,000 contacts with the Advanced plan.

You’ll pay a much higher monthly fee for SMS functionality on the lower-priced plans, but the impact on the Advanced plan won’t be as significant.

In addition to the three basic plans, Campaigner offers eCommerce plans starting at $79.95 that include unlimited contacts. While these plans are more geared toward businesses with online stores, they don’t have the same features as automated workflows and have a monthly email marketing fee.

Customer Service and Support

Campaigner’s customer support is very generous compared to other providers. First, their support team is available 24/7, and you can call them for free from the US, Canada, and the UK. There’s an international toll-free number. You can also contact Campaigner customer support at two email addresses to make payments or request general assistance.

Additionally, the extensive knowledge base covers topics from email campaign planning to conversion tracking. A comprehensive collection of blogs and webinars provide detailed explanations of how to use Campaigner’s marketing tools and strategies more broadly.

Bottom Line

Campaigner is a feature-packed platform designed for email campaigns that convert audiences into loyal customers. With the Starter plan offering powerful tools like over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason you’ll upgrade is likely to be the ability to access larger contact lists.

However, the Basic and Advanced plans also offer the ability to personalize emails.

While social media marketing and lead generation features aren’t as prominent, it offers basic social media publishing capabilities, and you can create landing pages and sign-up forms on your website. This allows expand your subscriber base beyond your current email list.

Finally, the customer service package is very attractive. You can call and email the support team 24/7 toll-free in the US, Canada, and the UK.