For marketers looking to revolutionize the industry and manage ever-growing subscriber lists, Campaigner lets you send engaging, conversion-optimized email campaigns. Quickly create emails with over 900 templates and drag-and-drop editing, and personalize content based on audience demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.
Pros
- Email campaign automation.
- Personalized emails based on buying behavior.
- Comprehensive customer support suite.
Cons
- No SEO tools.
- Limited social media tools.
Campaigner
Email Marketing
Campaigner is, first and foremost, an email marketing platform that lets you create engaging, conversion-optimized emails. It boasts some of the most advanced features on the market, including powerful data tools to help you segment your customers and track engagement.
Campaigner includes some interesting email marketing features:
- Drag-and-drop content blocks, including dynamic content.
- Audience segmentation.
- Testing, including A/B testing.
- Automation and workflows.
Your email. Use simple content blocks to design emails that you can drag and drop into future emails. You can also choose from over 900 customizable templates so you don’t have to design emails from scratch.
One of Campaigner’s most powerful features is audience segmentation, which divides your subscriber list into categories based on their purchasing behavior, demographics, past engagement, and more. You can send different campaigns to different segments, ensuring that each one receives a specific message and call to action (CTA).
Experienced marketers can use Campaigner’s experimentation feature to optimize email campaigns and improve conversion rates. A/B testing allows you to identify the subject line or send time that achieves the highest open rates for a specific audience.
Dynamic content is another great tool that allows personalized email blocks to display different content based on recipient characteristics, including demographics and digital engagement. In the same email campaign, a loyal customer can see a personalized offer, while a new subscriber can receive a more general message.
Additionally, Campaigner’s automation tools help you save resources and increase customer loyalty by sending trigger emails. For example, you can create a workflow where a customer’s first purchase triggers monthly emails with promotional offers.
Social Media Marketing
Your ability to create, share, and track social media posts from Campaigner is limited, as the tool is designed primarily for email interactions. However, there are a few features that help you “repurpose” your email campaigns across social media.
First, Campaigner optimizes your email content for social networks like Facebook and Twitter and publishes it directly to the desired platform. This allows you to promote your brand beyond your subscriber list.
Second, your brand ambassadors can share the content of your email campaign using social sharing buttons within the email. You can then track the number of shares from your Campaigner dashboard to measure your reach across platforms.
Digital Marketing
Campaign’s marketing capabilities are built around digital channels. For example, your email campaigns have a responsive design, meaning that content is automatically optimized for the user’s device screen.
Do you have an online store? If so, integrate it with Campaigner, as this will allow your email communications and lead generation to work seamlessly together. Among other things, you can automate abandoned cart emails to remind customers to check their carts if they’ve been idle for a while. Integrations with Shopify and Adobe Commerce are easy to set up, and you can also create custom integrations.
Lead Generation
While Campaigner’s lead generation tools aren’t its strongest suit, they do help you grow your audience by engaging subscribers. For example, landing pages offer users a clear next step in their journey, such as registering for an event or expressing their product preferences.
You can also embed sign-up forms on your website that will send all captured leads directly to your marketing list. Once subscribed, prospects can manage their subscriptions and choose their preferred communication methods while retaining their email address. This results in relevant emails and high conversion rates.
Campaigner’s Pricing & Costs
Campaigner offers three basic plans for its email marketing suite.
- Starting at $59 per month
- Essential, starting at $179 per month
- Advanced, starting at $649 per month
The Starter plan is ideal for most businesses with fewer than 5,000 contacts. It includes basic tools, from drag-and-drop editing and saved templates to experiments, social media integrations, audience segmentation, and landing pages. However, since it’s under the Campaigner brand, you’ll need to upgrade to Essential to add your own branding.
Essential lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.
The Advanced plan may be for you if you’re looking for highly optimized conversions and can afford the higher price. It allows you to create automated workflows, further personalize email campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. With the Advanced plan, you can communicate with up to 100,000 contacts.
You’ll pay a significantly higher monthly fee for SMS functionality with lower-priced plans, but the impact will be less on the Advanced plan.
Customer Service and Support
Campaigner’s customer support is very generous compared to other providers. First, their support team is available 24/7, and you can call them toll-free in the US, Canada, and the UK. There’s also a general international phone number. Furthermore, you can contact Campaigner customer service via two email addresses for billing or general assistance.
Additionally, an extensive knowledge base covers topics from email campaign planning to conversion tracking. A comprehensive collection of blogs and webinars detail how to use Campaigner tools and marketing strategies in general.
Bottom Line
Campaigner is a feature-rich platform designed for email campaigns that convert your audience into loyal customers. Since the Starter plan offers powerful tools, including over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason you’ll upgrade is likely to be the access to larger contact lists.
However, the Basic and Advanced plans also offer email personalization.
While the social media marketing and lead generation features aren’t as extensive, you do get basic social media publishing capabilities and can create landing pages and sign-up forms on your website. This allows you to expand your subscriber base beyond your current email list.
Additionally, the customer support package is very attractive. You can call and email the support team, which is available 24/7, toll-free in the US, Canada, and the UK.
