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Campaigner Marketing Tools Review

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For innovative marketers with growing subscriber lists, Campaigner lets you send engaging, conversion-optimized email marketing campaigns. Quickly create emails with over 900 templates and drag-and-drop editing, and personalize content based on your audience’s demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.

Pros

Campaigner

Email Marketing

Campaigner is, first and foremost, an email marketing platform that lets you craft engaging, conversion-optimized emails. It boasts some of the most advanced features on the market, including powerful data tools to help you segment your customers and monitor their engagement.

Campaigner includes powerful email marketing features:

Your email: Use drag-and-drop content blocks to design emails that you can save for future correspondence. You can also choose from over 900 customizable templates so you don’t have to design emails from scratch.

One of Campaigner’s powerful features is audience segmentation, which divides your subscriber list into categories based on their purchasing behavior, demographics, past engagement, and more. You can send different campaigns to different segments, ensuring that each one receives a specific message and call to action (CTA).

Experienced marketers can use Campaigner’s Experiments feature to optimize email campaigns and emails for conversions. A/B testing can be used to determine the subject line or time to send with the highest open rate for a specific group.

Dynamic content is another great tool that allows you to personalize email blocks to display different content based on recipient characteristics, including demographics and digital engagement. During the same email campaign, a loyal customer can see a personalized offer, while a new subscriber can receive a more general message.

Finally, Campaigner’s automation tools help you save resources and build customer loyalty by sending trigger emails. For example, you can create a workflow where a customer’s first purchase triggers a monthly email with promotional offers.

Social Media Marketing

Your ability to create, share, and track social media messages from Campaigner is limited because the tool is designed for email interactions. However, there are several features that help you “repurpose” your email campaigns for social media.

First, Campaigner optimizes your email content for social networks like Facebook and Twitter and publishes it directly to the desired platform. This allows you to promote your brand beyond your email subscriber list.

Second, your brand’s promoters can share your email campaign content using social media sharing buttons within the email. You can then track the number of shares from your Campaigner dashboard to measure your reach across platforms.

Digital Marketing

Campaign’s marketing capabilities are built on digital channels. For example, your email marketing campaigns feature a responsive design, which means that content is automatically optimized for the user’s device screen.

Do you have an online store? If so, integrate it with Campaigner to align your email communications and customer engagement efforts. Among other things, you can automate abandoned cart emails to remind customers to check in if they’ve been inactive for a while. Integrations with Shopify and Adobe Commerce are easy to set up, and you can also create custom integrations with developer tools.

Finally, you can use SMS marketing tools alongside your email marketing campaigns as part of an integrated workflow. Can you send text messages?

Lead Generation

While Campaigner’s lead generation tools aren’t its strongest point, they do help you grow your audience with active subscribers. For example, landing pages clearly state the next step in their journey, such as registering for an event or expressing their product preferences.

You can also embed sign-up forms on your website that will send all captured leads directly to your marketing list. Once signed up, prospects can manage their own subscriptions and choose their preferred communication types while retaining their email address. This results in relevant emails and high conversion rates.

Campaigner’s Pricing & Costs

Campaigner offers three basic plans for its email marketing suite.

The Starter plan is ideal for most businesses if you have fewer than 5,000 contacts. It includes basic tools, from drag-and-drop editing and saved templates to experiments, social integrations, audience segmentation, and landing pages. However, it’s called Campaigner, so you’ll need to upgrade to Essential to add your own branding.

Essential lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.

Advanced may be ideal if you want highly optimized conversions and can afford a higher bill. It lets you create automated workflows, further personalize email campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. Reach up to 100,000 contacts with the Advanced plan.

You’ll pay a much higher monthly bill for SMS functionality on the lower-priced plans, but you won’t see as much of an impact with the Advanced plan. In addition to the three basic plans, Campaigner offers eCommerce plans starting at $79.95 that include unlimited contacts. While these plans are more geared toward businesses with online stores, they don’t have the same features as automated workflows and come with a monthly email quota.

Customer Service and Support

Campaigner’s customer service is very generous compared to other providers. First, their support team is available 24/7, and you can call them toll-free in the US, Canada, and the UK. There’s a general toll-free international number. You can also contact Campaigner customer service at two email addresses to make payments or request general assistance.

Additionally, the comprehensive knowledge base covers topics from email campaign planning to conversion tracking. An extensive collection of blogs and webinars provide detailed explanations of how to use Campaigner’s marketing tools and strategies more broadly.

Bottom Line

Campaigner is a feature-rich platform designed for email campaigns that convert audiences into loyal customers. With the Starter plan offering powerful tools like over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason you’ll upgrade is likely to be the ability to access larger contact lists.

However, the Basic and Advanced plans also offer email personalization capabilities.

While social media marketing and lead generation capabilities aren’t as prominent, it does offer basic social media publishing capabilities, and you can create landing pages and sign-up forms on your website. This allows you to expand your subscriber base beyond your existing email list.

Finally, the customer support package is very attractive. You can call and email the 24/7 support team for free in the US, Canada, and the UK.

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