For marketers looking to revolutionize the industry and manage ever-growing subscriber lists, Campaigner lets you send engaging, conversion-optimized email campaigns. Quickly create emails with over 900 templates and drag-and-drop editing, and personalize content based on your audience’s demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.
Pros
- Email campaign automation
- Personalized emails based on purchasing behavior
- Comprehensive customer support package
Cons
- No SEO tools
- Limited social media tools
Campaigner
Email Marketing
Campaigner is, first and foremost, an email marketing platform that lets you craft engaging, conversion-optimized emails. It boasts some of the most advanced features on the market, including powerful data tools to help you segment your customer groups and track engagement.
Campaigner includes some exciting email marketing features:
- Drag-and-drop content blocks, including dynamic content
- Audience segmentation
- Experiments, including A/B testing
- Automation and workflows
Your email. Email. Use drag-and-drop content blocks to design emails that you can save for future correspondence. You can also choose from over 900 customizable templates so you don’t have to design emails from scratch.
One of Campaigner’s powerful features is audience segmentation, which divides your subscriber list into categories based on their purchasing behavior, demographics, past engagement, and more. You can send different campaigns to different segments, ensuring that each receives a specific message and call to action (CTA).
Experienced marketers can use Campaigner’s Experiments feature to optimize email campaigns and increase conversions. A/B testing can be used to determine the subject line or send time that achieves the highest open rates for a specific group.
Dynamic content is another powerful tool that allows for personalized email. to display different content to email blocks based on the recipient’s characteristics, including demographics and digital engagement. During the same email campaign, a loyal customer might see a personalized offer, while a new subscriber might receive a more general message.
Finally, Campaigner’s automation tools help you save resources and increase customer loyalty by sending automated emails. For example, you can create a workflow where a customer’s first purchase triggers monthly emails with promotional offers.
Social Media Marketing
Your ability to create, share, and monitor social media messages from Campaigner is limited, as the tool is designed primarily for email interactions. However, there are a few features that will help you repurpose your email campaigns across social media.
First, Campaigner optimizes your email content for social networks like Facebook and Twitter and publishes it directly to the desired platform. This allows you to promote your brand beyond your email subscriber list.
Second, your brand ambassadors can share your email campaign content using the social sharing buttons embedded in the email. You can then monitor the number of shares from your Campaigner dashboard to measure your reach across platforms.
Digital Marketing
Campaign marketing features are built on digital channels. For example, your email campaigns feature responsive design, which means that the content is automatically optimized for the user’s device screen.
Do you have an online store? If so, integrate it with Campaigner, as it will allow your email communications and customer engagement to work seamlessly together. Among other things, you can automate abandoned cart emails to remind customers to check if they have left items in their carts. Integration with Shopify and Adobe Commerce is easy to set up, and you can also create custom integrations using the developer tools.
Additionally, you can use SMS marketing tools in conjunction with email campaigns as part of an integrated workflow. Text messages can be sent to ask subscribers to confirm a purchase, leave a product review, or subscribe to mailing lists.
Lead Generation
While Campaigner’s lead generation tools aren’t the main focus, they do help you grow your audience with engaged subscribers. For example, landing pages offer users a clear next step in their journey, such as registering for an event or expressing their product preferences.
You can also embed sign-up forms on your website that will send all registered leads directly to your marketing list. Once they sign up, prospects can manage their own subscriptions and choose the types of communications they prefer, while retaining their email address. This results in relevant emails and high conversion rates.
Campaigner’s Pricing & Costs
Campaigner offers three basic plans for its email marketing suite.
- Starting at $59 per month
- Essential, starting at $179 per month
- Advanced, starting at $649 per month
The Essential plan is ideal for most businesses with fewer than 5,000 contacts. It includes basic tools like drag-and-drop editing, saved templates, experiments, social media integrations, audience segmentation, and landing pages. However, it’s customized with Campaigner branding, so you’ll need to upgrade to Essential to add your own branding.
The Essential plan lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.
The Advanced plan might be for you if you’re looking for highly optimized conversions and can afford a higher price. It lets you create automated workflows, personalize email campaigns based on purchase behavior, and access the Campaigner API to integrate with other business applications. With the Advanced plan, you can reach up to 100,000 contacts.
SMS functionality in the more affordable plans has a significantly higher monthly cost, but its impact is less than in the Advanced plan.
In addition to the three basic plans, Campaigner offers eCommerce plans starting at $79.95 that include unlimited contacts. While these plans are more geared towards businesses with online stores, they lack features like automated workflows and have a monthly email limit.
Customer Service and Support
Campaigner’s customer support is very comprehensive compared to other providers. Their support team is available 24/7, and you can call them toll-free in the US, Canada, and the UK. They also have a shared international toll-free number. Additionally, you can contact Campaigner’s customer service at two email addresses to make payments or request general assistance.
Additionally, the extensive knowledge base covers topics ranging from email campaign planning to conversion tracking. A large collection of blogs and webinars provide detailed descriptions of how to use Campaigner’s marketing tools and strategies more broadly.
Bottom Line
Campaigner is a feature-rich platform designed for email campaigns that convert audiences into loyal customers. Since the Starter plan offers powerful tools, including over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason to upgrade is probably the access to larger contact lists.
However, the Basic and Advanced plans also offer email personalization.
While the social media marketing and lead generation features aren’t as prominent, basic social media publishing functionality is available, and you can create landing pages and website sign-up forms. This allows you to expand your subscriber base beyond your current email list.
Finally, the customer support package is very attractive. You can contact the support team 24 hours a day, 7 days a week, toll-free in the US, Canada, and the UK.
