For innovative marketers with growing subscriber lists, Campaigner lets you send engaging email marketing campaigns that are optimized for conversions. Create emails quickly with over 900 templates and drag-and-drop editing, and personalize content based on your audience’s demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.
Pros
- Ability to automate email marketing campaigns.
- Personalized emails based on buying behavior.
- Ample customer support.
Cons
- Lack of SEO tools.
- Limited social media tools.
Campaigne
Email Marketing
Campaigner is, first and foremost, an email marketing platform that lets you craft engaging emails that are optimized for conversion. It has some of the most advanced features on the market, including powerful data tools to help you segment your customers and monitor their engagement.
Campaigner includes some exciting email marketing features:
- Drag-and-drop content blocks, including dynamic content
- Audience segmentation
- Experiments, including A/B testing
- Automation and workflows
Your email. Use drag-and-drop content blocks to design emails that you can save for future emails. You can also choose from over 900 customizable templates so you don’t have to design emails from scratch.
One of Campaigner’s powerful features is audience segmentation, which divides your subscriber list into categories based on purchasing behavior, demographics, previous interactions, and more. You can send different campaigns to different segments, ensuring that each one receives a specific message and call to action (CTA).
Experienced marketers can use Campaigner’s Experiments feature to optimize email campaigns and emails for conversion. A/B testing can be used to determine the subject line or send time with the highest open rates for a specific group.
Dynamic content is another great tool that allows you to personalize email blocks to display different content based on recipient characteristics, including demographics and digital engagement. During the same email campaign, a loyal customer can see a personalized offer, while a new subscriber can receive a more general message.
Finally, Campaigner’s automation tools help you save resources and build customer loyalty by sending trigger emails. For example, you can create a workflow where a customer’s first purchase triggers a monthly email with promotional offers.
Social Media Marketing
Your ability to create, share, and track social media messages from within Campaigner is limited because the tool is designed for email engagement. However, there are a few features that help you “repurpose” your social media email campaigns.
First, Campaigner optimizes your email content for social networks like Facebook and Twitter and posts it directly to the desired platform. This allows you to promote your brand beyond your email subscriber list.
Second, your brand advocates can share your email campaign content using social sharing buttons within the email. You can then track the number of posts from your Campaigner dashboard to measure your reach across platforms.
Digital Marketing
Campaign’s marketing capabilities are built around digital channels. For example, your email marketing campaigns feature a responsive design, meaning that content is automatically optimized for the user’s device screen.
Do you have an online store? If so, integrate it with Campaigner to make your email communications and customer engagement seamless. Among other things, you can automate abandoned cart emails, reminding customers to check if their carts have been abandoned for a while. Integrations with Shopify and Adobe Commerce are easy to set up, and you can also create custom integrations using the developer tools.
Finally, you can use SMS marketing tools alongside email campaigns as part of an integrated workflow. You can send text messages asking your subscribers to confirm a purchase, rate a product, or subscribe to mailing lists.
Lead Generation
While Campaigner’s lead generation tools aren’t its strong suit, they do help you grow your audience with active subscribers. For example, landing pages clearly indicate the next step in their journey, such as registering for an event or expressing their product preferences.
You can also embed sign-up forms on your website that will send all registered customers directly to your marketing list. Once they sign up, potential customers can manage their own subscriptions and choose the types of communications they prefer, while keeping their email address. Relevant emails and high conversion rates.
Campaigner’s Pricing & Costs
Campaigner offers three basic plans for its email marketing suite:
- Starting at $59 per month
- Essential, starting at $179 per month
- Advanced, starting at $649 per month
The Starter plan is ideal for most businesses if they have fewer than 5,000 contacts. It includes basic tools, from drag-and-drop editing and saved templates to experiments, social media integrations, audience segmentation, and landing pages. However, it’s called Campaigner, so you’ll need to upgrade to the Essential version to add your own branding.
Essential lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.
Advanced may be ideal if you want highly optimized conversions and can afford a higher account. It allows you to create automated workflows, further personalize your email marketing campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. With the Advanced plan, you can communicate with up to 100,000 contacts.
You’ll pay a much higher monthly bill for SMS functionality than with the lower-priced plans, but the impact on the Advanced plan won’t be as significant.
In addition to the three basic plans, Campaigner offers eCommerce plans that start at $79.95 and include unlimited contacts. While these plans are more geared toward businesses with online stores, they lack features like automated workflows and have a monthly email marketing fee.
Customer Service and Support
Campaigner’s customer service is very generous compared to other providers. First, their support team is available 24/7, and you can call them toll-free in the US, Canada, and the UK. There’s a shared international toll-free number.
You can also contact Campaigner customer service at two email addresses for billing or general support.
Additionally, the extensive knowledge base covers topics ranging from planning email marketing campaigns to tracking conversions. A comprehensive collection of blogs and webinars provides detailed explanations of how to use Campaigner’s marketing tools and strategies more broadly.
Bottom Line
Campaigner is a feature-packed platform designed for email campaigns that drive engagement. Since the Starter plan offers powerful tools like over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason to upgrade is probably the ability to access larger contact lists.
However, the “Basic” and “Advanced” plans also offer email personalization.
While the social media marketing and lead generation features aren’t as impressive, it offers basic social media publishing capabilities and lets you create landing pages and sign-up forms on your website. This allows you to expand your subscriber base beyond your current email list.
Finally, the customer support package is very attractive. You can call and email the support team 24/7 toll-free in the US, Canada, and the UK.