User.com’s email marketing solution is designed for businesses that need high-volume, personalized https://dictionary.cambridge.org/dictionary/english/personalizedemail marketing campaigns. This tool has a built-in automation engine to plan and schedule campaigns based on user actions, such as purchases.
Pros
- No credit card required to try
- Automation-based email marketing
- Real-time open rate tracking
Cons
- Record-keeping fees
- Users occasionally report errors
User.com Email Marketing at a Glance
Ideal for users who need a scalable email marketing solution
Primary use: Email marketing and automation
Price: $249/month
Free trial: 14 days
Email Marketing
Personalization Builder
User.com’s email marketing system makes it easy to create personalized emails. By assigning variables to each saved lead, users can create perfect HTML email templates with unique content for each user. They can assign a default template or create custom variables to reflect the uniqueness of their business.
Drag and Drop
You don’t need to be an HTML programming expert to design engaging emails. Like Mailchimp and many other email marketing platforms, User.com is a drag-and-drop builder, and users simply select and arrange elements in their template. Those who want to be more precise can modify the code, but knowledge of it is not a prerequisite.
Automatic Campaign Scheduling
User.com’s email marketing solution works in conjunction with an automation builder. Users can create email campaigns that will be sent automatically when conditions are met. For example, with User.com, they can create a follow-up automation that sends emails to a drip email system.
GDPR Compliant
The General Data Protection Regulation (GDPR) has set limits on what data companies can retain about customers in EU member states and for how long. Users don’t need to make any special efforts to comply with the regulation when using User.com; the tool’s subscription feature is designed to help businesses automatically comply with the regulations.
Third Party SMTP Support
Sending emails is impossible without an outgoing mail server (SMTP). Fortunately, User.com offers SMTP as part of its solution and also allows users to use third-party SMTPs. Users who want to receive marketing emails
A/B Testing
To get the best results from their campaigns, marketers need to test multiple variations of their emails to see what works best. User.com supports A/B testing, automatically randomizing different email versions and reporting which has the highest open and click rates, among other consistent metrics.
Open Rate, Click Rate, Unsubscribe Tracking
User.com email marketing offers real-time tracking of open, click, and unsubscribe rates. These actions can be integrated into an automation engine to create more differentiated content for the most engaged audience segments.
9 Channel Automation
Email marketing is just one way users can stay in touch with marketing and sales prospects. User.com supports segmentation across 9 different channels, allowing users to deliver a truly omnichannel sales and marketing experience across multiple touchpoints. Other parts of the User.com system, such as live chat, call center functionality, and push notifications, are fully integrated with the email automation tool. However, users are not limited to the entire system and can choose only the modules that are necessary for their organization.
Pricing
User.com’s email marketing component is only available in two basic plans (Business and Premium). While User.com offers a free plan for those who only need to maintain up to 2,000 contacts, as well as a personal plan, neither of which offers email marketing support.
Obviously, the Premium plan is significantly more expensive than the Business plan. Individual downloads and support are available.
Customer Service
User.com utiliza una combinación de chat en vivo y correo electrónico para brindar soporte al cliente y ayudarle a aprovechar al máximo la solución. Los usuarios suelen comentar que el equipo resuelve sus problemas con rapidez. Quienes necesiten soporte avanzado pueden adquirir el paquete de Soporte Premium por $999 al mes. El equipo de soporte ofrece soporte con implementación instantánea y gestión de cuentas.
Bottom Line
La solución de email marketing de User.com se ofrece en dos niveles de suscripción premium. Es un sistema unificado de email marketing que se integra con otros componentes de User.com. Lo más importante es su sistema de email marketing, compatible con SMTP de terceros y pruebas A/B. Es una herramienta de email marketing unificada que resultará útil para cualquier organización que desee aprovechar el poder de la automatización para optimizar sus embudos de ventas y marketing.
