Simply put, the best digital and online marketing tools make everything better. The right apps will increase productivity, reduce errors, and make almost every interaction and activity in your business more accessible. So, are online marketing tools important? Yes, we’d say they are.
And today, there’s a wide range of small business marketing tools available to help you stand out from the competition, connect better with your audience, and convert leads faster and more effectively. Finding the right one for your business needs can be a bit tricky.
Fortunately, there are some proven apps that have consistently come out on top. If you’re looking for a way to improve your business operations, increase your employees’ productivity, and increase the effectiveness of your marketing campaigns, discover industry-recognized online marketing tools today.
Top10’s Top Picks for Marketing Tools
- Best for Freelancers, Email Marketing
- Key Uses: Email Marketing
- Price: Starting at $20
Constant Contact is a specialized digital marketing solution. Email Marketing: That’s it. However, what you can do with the email marketing tool is enough for any business to consider this standalone option. Constant Contact also offers other marketing tools like contact management, analytics, and calendar management. Emailmail is the solution. Constant Contact has everything you need for email marketing campaigns, including mobile-optimized templates, a drag-and-drop editor, and e-commerce solutions.
Constant Contact also offers excellent automation. You can send welcome emails to new customers, set up email triggers based on customer behavior, and send automatic reminders for abandoned carts. Constant Contact also lets you create lists and segment personalized notification campaigns by contact.
Pros
- Segmented lists
- Launchemail suite
- Complete communication management
Cons
- No SEO
- Gets more expensive as your lists grow
- Ideal for: Everyone
- Primary uses: Email marketing, lead generation, SEO
- Prices start at $0
Hubspot is perhaps the most popular digital marketing platform on the market. Aside from its unique help videos and easy-to-follow website layout, Hubspot has carved out a niche for itself in the industry by offering extremely professional, comprehensive, and powerful tools for businesses. Its offerings span the entire spectrum, from sales to marketing, customer service, CRM, and more. It’s easy to see why so many companies choose Hubspot as one of the best marketing tools in the industry.
HubSpot is going deep with its marketing solutions. You’ll find everything, including email and social media marketing. But HubSpot takes things to the next level. For example, you’ll get an SEO assistant to guide you through the entire SEO process, data-driven marketing campaign tools, and social media monitoring tools built into the platform.
Pros
- Excellent, professional marketing tools.
- Direct response widget for social media mentions.
- SEO assistant.
Cons
- Plans vary significantly in price.
- Decent SEO features.
- Best for email conversion.
- Key uses: Email marketing.
- Prices start at $59 per month.
Campaigner is ideal for experienced marketing teams that use email marketing campaigns to convert their audience. Additionally, its easy-to-use drag-and-drop email editor helps you target specific customer segments with dynamic content blocks and use A/B testing and other experiments to optimize engagement rates.
Its Basic plan offers more than enough features to customize high-converting email marketing campaigns, but is limited to 5,000 contacts. The Basic and Advanced plans support up to 25,000 and 100,000 contacts, respectively, and offer tools like e-commerce integration and automation workflows.
Campaign’s main drawback is its limited social media marketing and lead generation tools, as well as its lack of SEO features.
Pros
- Advanced personalization
- Automated workflows
- Experimentations that include A/B testing
Cons
- Limited social media marketing
- Limited third-party integrations
Ideal for: Transactional email marketing solution with SMS functionality.
Key uses: Email marketing.
Pricing: Start for free and receive emails daily.
Sendinblue is an affordable digital marketing tool, especially considering the number of features it offers. With the free plan, you can send 1 email per day and 4 emails per day. Sendinblue makes it easy to create, optimize, and send email marketing campaigns by combining SMS and transactional follow-up reminders.
Pros
- The free plan includes emailsails per day
- Comes with SMS capabilities
- Easy creation and analysisemailmail campaigns.
Cons
- You may experience delays in sending and receiving emails.
- User experience needs improvement initially.
- Ideal for email marketers to maximize open rates.
- Key uses: Improve email deliverability and open rates.
- Price: $149-$1,190 per month.
If your main concern is improving email deliverability and open rates, InboxAlly is a great option. Its custom algorithms make it a powerful tool for businesses that struggle to send emails to the spam folder.
If you’re looking for a more comprehensive digital marketing solution with additional features like automation and analytics, you may want to consider another platform. However, this shouldn’t stop you from using InboxAlly for a long time to keep your emails in good shape.
Why did we choose InboxAlly? InboxAlly can complement your mailing list program by offering an additional way to improve your email.
Our experience: InboxAlly is pretty simple, but it has improved your email open rates.
Pros
- Improves email deliverability.
- Quick setup.
- Attentive and knowledgeable customer service.
Cons
- Lack of additional features.
- Exit is expensive or has low volume.
- Ideal for: Email marketing.
- Main uses: Online marketing professionals.
- Price: Starting at $10.50
GetResponse is much more than just a digital marketing service. It offers a variety of features and services that will increase your team’s productivity and profits. GetResponse takes things to the next level with webinar hosting, a comprehensive customer retention management program, and dedicated IP addresses. As your price increases, GetResponse offers increasingly impressive services. Get support for sending, transaction management, and a dedicated account manager for troubleshooting and campaign advice.
Of course, GetResponse also includes the usual features you need in an email marketing platform. Features like autoresponders, landing page designers, automation templates, Facebook ads, and contact scoring and tagging will help your business maximize leads and convert them into customers. Discover what GetResponse has to offer your business today.
Pros
- Premium features and services that go beyond the standard package
- Autoresponders, email campaign tools
- Web forms, list builders, surveys
Cons
- Great: Gets expensive quickly if you’re looking for more advanced features
- A/B testing could be more effective
- Ideal for local businesses and small to medium-sized businesses
- Basic use for email marketing, lead generation, and hosting
- Price: A la carte pricing
Like Wix for web design, Network Solutions is the underdog’s best friend when it comes to marketing and business management. In addition to being the first domain provider to offer hosting, web design, and SSL certificates, Network Solutions also offers plans packed with online marketing tools, including email marketing, PPC, and social media marketing management. The SEO Optimizer is exceptionally detailed and includes optimization testing, tags, and a monthly consultation with an SEO expert.
Network Solutions also has a few key features that most local businesses are unaware of. Reputation management and on-page SEO can make the difference between success and failure. Network Solutions specializes in helping local businesses find and grow their audience.
Pros
- Excellent PPC campaigns
- Monthly SEO consultation with an expert
- Advanemail email marketing
Cons
- Pricing plans are not easy to understand.
- The interface is not as user-friendly as it could be.
- Ideal for small and medium-sized businesses
- Primary Uses: Email Marketing
- Prices Starting at $0
Mailchimp is a versatile and easy-to-use digital marketing tool that allows businesses of all sizes to effectively reach their target audience. It offers a comprehensive set of features, including email marketing, automation, audience segmentation, landing pages, and social media management. Creating visually appealing campaigns is easy thanks to its intuitive drag-and-drop editor. The platform also provides detailed analytics and reports that allow users to monitor the effectiveness and impact of their marketing strategies.
Mailchimp offers several affordable plans for different budgets. Its intuitive interface makes it accessible to beginners, while advanced users can enjoy extensive customization options. With its powerful integration capabilities, Mailchimp seamlessly integrates with popular e-commerce platforms, customer relationship management systems, and other marketing tools, ensuring an efficient workflow.
Mailchimp is a reliable and effective marketing tool that meets the needs of businesses looking to improve their marketing campaigns, connect with their audience, and drive growth.
Pros
- Intuitive and easy-to-use interface
- PowerEmail email automation capabilities
- Wide integration options with other platforms
Cons
- Limited customer support on the free plan
- Prices can be high for large volumes of emails
- Best for: Freelancers, small businesses
- Primary uses: Business management, automated emails
- Price: Starting at $19
vCita focuses more on business management within the marketing tools spectrum, so you won’t need to overhaul your SEO for this company. However, vCita does have some of the best marketing tools for business management. From lead generation and conversion tools to project management and a CRM for email marketing, vCita is a truly impressive option.
One particular feature you’ll appreciate is email automation. You can customize your campaigns with the final design details, then set up automation so that email campaigns run automatically. Create action emails, reminders, thank-you emails, discounts, and much more. vCita also offers social media marketing, web design, and a great online schedule.
Pros
- Extensemail email marketing tools
- Comprehensive project management software
- Includes a non-linear contact management agenda.
Cons
- No SEO
- No PPC campaigns
- Ideal for businesses looking to optimize email
- Primary uses: Email automation and segmentation
- Prices start at $249/month (Business plan)
If your business is growing and wants to send personalized emails to a large database, User.com is a great option. With User.com, you simply drag and drop elements to create a Yeemail email campaign, meaning no HTML or programming knowledge is required to get started right away. Scheduling instant automated campaigns with User.com also allows you to set specific conditions that, if met, will trigger a Yeemail email campaign to be sent when you want.
Pros
- Real-time campaign monitoring:
- a comprehensive marketing solution
- 14-day free trial
Cons
- Mobile and web apps are slow
- You need to plan your entire campaign flow before setting up automation.
What Are Marketing Tools?
Digital marketing tools are a broad category that encompasses a wide range of valuable applications. In general, this term refers to any software that is used to optimize your business operations and improve your marketing strategies. This can include campaigns, analytics, project management, and much more, which we will discuss in more detail shortly. As you can see, online marketing tools cover a wide range of tasks. Fortunately, many of them are free, and many paid programs combine some of these management functions into one service. So, make the most of your investment.
Who Can Benefit From Marketing Tools
It’s that simple. A quick glance at the list below will show you how many aspects of business management can be handled by digital marketing tools. So, whether you’re a content writer, project manager, marketer, or anyone else, you can make a lot of money with these apps.
No brand today is without marketing apps, whether for businesses or specific niches. There are now more targeted marketing tools for small businesses that pare down functionality so you don’t feel overwhelmed by options and also keep the price down for tight budgets. So, the question isn’t who uses online marketing tools, but what are the right tools to increase the effectiveness of your business.
Types of Marketing Tools
As we’ve already mentioned, there are many different types of digital marketing tools available today. The most common applications include apps that help you manage the most important aspects of your business and marketing strategies, including:
- Social Media Marketing
- SEO
- Web Design
- Web Design
CRM Here are some examples of today’s best online marketing tools:
- Advertising campaign apps like Facebook Ads, Google Ads, and Bing Ads
- Analytics tools like Google Analytics and Yandex Metrica
- Project management tools like Monday or Trello
- Social Media Marketing Campaign Management like Hootsuite or BuffEmail
- Email Marketing like MailChimp and Constant Contact
- Sales and CRM apps like HubSpot
The Importance of Holistic Marketing
Basically, digital marketing tools are not apps that perform a single task for a set of use cases. Instead, they are a category of tools that encompass a broad spectrum of functionality. A forward-thinking company will find and incorporate the right combination of online marketing tools for its situation, maximizing efficiency and differentiating its marketing and business management efforts, from task and project management software to email. Email marketing campaigns: the best marketing tools are the future of business. So, grab a board and get to work.
