MailChimp offers an intuitive and easy-to-use email marketing system that uses tracking, data, and proven tools to help you create targeted, effective emails and campaigns that will increase customer loyalty.
Pros
- Easy-to-use email builder
- Extensive monitoring tools
Cons
- No phone support
- Limited free version
Why Choose MailChimp
It’s hard to argue with the free plan, which lets users send 10,000 emails per month to up to 2,000 accounts. For large companies, this probably won’t be enough, but for small businesses, it’s a safe way to use one of the best email marketing services on the market. MailChimp is easy to use and guides you step-by-step through the process of creating campaigns, with an interface (including drag-and-drop templates) that’s ideal for even the most novice of users.
You have access to a variety of campaign options, such as building your brand, connecting with your contacts, increasing sales, and boosting customer loyalty.
All of these features will guide you with recommendations on how to personalize your emails or make them more clickable, and they use comprehensive tracking to understand who is clicking on your campaigns and how you can improve your results. For online stores, MailChimp can monitor data on who is buying what to help you better segment your audience in the future.
Standard features:
- Easy-to-use email editor.
- Seamless integration with hundreds of apps, including e-commerce platforms like Shopify, Magento, and WooCommerce.
- Advanced segmentation: comprehensive marketing automation.
- Advertising campaigns on Facebook and Instagram.
- Campaign reporting.
- Dozens of email templates (over 80).
- User-friendly app.
Templates
Email campaigns in MailChimp are created with an easy-to-use drag-and-drop template interface. 9 different email designs are available using 5 purpose-built templates and over 80 themes.
Themes range from events and holidays to stationery promotions and offers. You can also design your own templates for future use using the email editor. The templates look great in the MailChimp app and are mobile-friendly, meaning you can edit them on your phone or tablet, and they’ll look great for readers on all devices.
Pricing
MailChimp’s pricing plan depends on the size of your project. Each plan offers different features for different numbers of contacts.
By checking the pricing on the MailChimp website, you can determine how many contacts you have, and MailChimp will adjust the price accordingly. For example, if you have 500 contacts, the Standard plan starts at $17 per month. But if you have 5,000 contacts, the Standard plan will cost you $90 per month. If you have hundreds of thousands of contacts, MailChimp may offer you a custom plan.
Keep in mind that all pricing plans have additional fees. Therefore, if you exceed the campaign send or contact limits, MailChimp will not stop the campaign, but instead will charge an additional fee.
Ease of Use
Before you start using MailChimp, you will need to answer a few questions. When you create an account, you will be asked to enter your name, email address, phone number, and password, as well as your company name, website, and other basic information. You can then sign up to receive emails that will direct you to…
Follow the “create a campaign” instructions and the system will guide you step by step. You can easily find a new audience with ads or attract subscribers with a drop-down menu.
MailChimp will guide you step by step through everything you need to know about the targeted email process: where to place your recipients, how to use templates, and who to send your emails to. You’ll get tips on how to write a great email or ad that will drive clicks—technical knowledge that most beginners simply don’t have.
The platform will also guide you through the tracking data of different campaigns to help you see where you’ve succeeded and where you haven’t. The templates are very easy to use. Their drag-and-drop interface is the same as what most of us have used to build websites. It’s incredibly easy.
Features
MailChimp’s free version is an important feature, as it’s a great way to test the product risk-free while still being able to use most of its features. The familiar interface and ease of use are another advantage and have undoubtedly been a key factor in the program’s success in recent years.
Segmentation makes the service smarter and much more effective than what anyone can do on their own, like mass emails. It’s a science, and by using segmentation tools, you can definitely increase your email traffic and the likelihood of successful email campaigns.
Segmentation
Some users have noted that the automation and segmentation options aren’t as extensive as on other platforms. This may not be an issue if you’re a small business, but if you’re growing (or expecting to), it could become an issue in the future.
MailChimp offers several free e-commerce features that can help businesses increase revenue and collect customer data.
MailChimp will change your email address. Emails with product offers, promotional codes, and customer segments. Ecommerce reports and insights are free with MailChimp, and you can also buy ads to run on Facebook and Instagram (starting at $5 per day).
MailChimp has a mobile app for Android and iOS phones that lets you manage your email campaigns and access your data from anywhere.
Key features:
- Free to start
- Automated emails to stay in touch with your customers
- Sophisticated data collection and input
- Ecommerce integration to boost your online business growth
- Mobile app to keep track of your account at all times
- Attractive templates that your customers will love
Customer Support
MailChimp has an extensive, searchable knowledge base on its website, where you’ll likely find answers to most of your questions. Both free and paid users have full access to the online support form. However, emails sent through the form went unanswered after hours.
Free users can only access the knowledge base and email support. You need a paid plan to use live chat. It’s worth noting that the support email also allows you to upload screenshots, so if you’re having trouble explaining the nature of the issue, just send an image.
MailChimp doesn’t offer a customer service hotline to keep costs down. It has several resource guides and a blog where you can find information to help you resolve any issues.
Conclusion
MailChimp is a comprehensive email marketing platform that helps businesses create effective and targeted email marketing campaigns to improve customer engagement, word-of-mouth, and overall revenue.
It offers several payment options, including free, and provides various features to optimize your email. Moreover, it has a user-friendly interface and will be useful for any user.
About MailChimp
Founded in 2001, MailChimp is now the industry leader with over 14 million active users. Its customers send over 246 billion emails each year.
Based in Atlanta, MailChimp is undoubtedly the most popular email marketing service, largely thanks to its high-profile advertising campaigns in the US, including its sponsorship of a popular podcast series. Led by its founder, MailChimp has over 700 employees and has earned a reputation as an innovative and fast-growing company in the tech world.
