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IONOS by 1&1 Builder Review

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IONOS MyWebsite is a powerful and affordable website builder for small businesses. It offers two versions of its website editor, one for beginners and one for  advanced designers. Features like email and traffic analytics are standard, while the online store option offers inventory management and social media cross-selling. All in all, IONOS MyWebsite is a great choice if you’re a small business owner looking to grow your online presence.

PROS

CONS

The IONOS MyWebsite builder is designed for small businesses. It offers website editors for both beginners and experienced designers, and sells tools that can help you grow. It’s ideal for small esigners, and sells tools that can help your business grow. It’s ideally suited for small businesses that want to create a large online store but don’t want to spend a lot of money on a more advanced, e-commerce platform like Wix or Shopify.

Using IONOS

We found the overall experience with IONOS MyWebsite Builder to be pretty seamless. You can sign up, choose a template, and start designing, all within minutes.

The complexity of the editor will depend on whether you sign up for MyWebsite Now, the beginner-friendly version, or MyWebsite Creator, the more advanced version. Either way, it’s easy to customize your template styles, drag and drop content elements, and preview your site.

Hosting

All IONOS MyWebsite plans include IONOS shared hosting with unlimited storage and bandwidth. You’ll also get a free SSL certificate, a free domain name for one year, and a free email address on your domain.

Privacy Tools

IONOS helps you let your visitors know that you take privacy seriously. You can easily add a banner to your site that explains your cookie policy. Plus, any form you add to your site is GDPR-compliant by default.

How to Create a Website with IONOS

The process of creating a website with IONOS  MyWebsite starts with choosing a template. There are only 18 templates available, far fewer than with other similar website builders. The designs are nice, although they can be a bit bland. You can change templates at any time, but doing so will require restarting the design process.

Once you’ve chosen a template, you can customize it and add content elements to your site. The level of control you have over this process depends on whether you choose MyWebsite Now or MyWebsite Creator.
With MyWebsite Now, you have a little more flexibility in customizing your site. You’re limited to showing or hiding content elements within the blocks that already exist in the template you’ve chosen. You can’t drag and drop new content elements onto your site or edit the code.
With MyWebsite Creator, you can drag and drop content elements such as text fields, images, buttons, forms, and more. You can customize the design of these elements and add effects such as background video. MyWebsite Creator also allows you to edit your site’s CSS code, so users with programming experience can make more in-depth changes to the basic design.

Regardless of which editor you use, we found MyWebsite to be fairly straightforward. You can preview how your site will look on desktops, tablets, and mobile devices, and it only takes one click to get started.

Overall, we were quite happy with the IONOS MyWebsite web development process. We think most users will appreciate the flexibility of MyWebsite Creator, although MyWebsite Now can be useful for novice designers who want to get their site up and running as quickly as possible.

Adding Multimedia to Your IONOS Website

IONOS MyWebsite supports photos, videos, audio files, and PDF files. You can upload files by simply clicking on an existing media element. The files are stored in a content library, making it easy to reuse them on your site.

What we especially liked about IONOS is that the platform automatically resizes images to optimize them and load faster. You also have access to thousands of free images that you can use on your website. Overall, the platform’s multimedia management is quite powerful.

Marketing Functionality with IONOS Websites

IONOS offers several features to help you marketing your business online. First, all websites include a built-in email marketing tool that you can use to send out newsletters to your contacts. It’s not the most customizable newsletter editor we’ve seen, but it’s a great option if you don’t want to pay for a third-party email marketing service.

MyWebsite Creator users also have an app for scheduling online meetings. While this app doesn’t integrate with MyWebsite’s online store system, it can be a big help for small businesses offering personalized services.

IONOS offers good blog support, although you’ll need to use MyWebsite Creator to create one. You can schedule posts in advance, create accounts for multiple bloggers, and add your posts to an RSS feed. You can also easily promote your new posts on social media or in email newsletters.

Finally, users of IONOS’s Pro plan, the top-tier plan, can personalize their visitors’ experience based on how they arrived at your site, whether it’s their first visit, and more. For example, they can place a coupon code on their homepage that’s visible to first-time visitors, but not to everyone else.

SEO Functionality & Add-Ons with IONOS Websites

IONOS MyWebsite offers powerful SEO  capabilities. . To get started, you can add a meta title and description to every page of your website. You can also add alternative text to images and videos to help search engines rank your site better. In addition, MyWebsite optimizes your content, including images, so that your site loads as quickly as possible.

IONOS offers a built-in analytics tool to analyze visitor traffic. You can also integrate Google Analytics.

ECommerce

With IONOS, users can quickly put their e-commerce website online without having to invest a lot of time in the small technical details of creating their online stores. Users can choose from three subscription levels for e-commerce developers to suit their needs.

All e-commerce templates include drag-and-drop sections such as:

Scalability

IONOS Ecommerce sites are also scalable, with features that allow users to expand their store as their business grows. This includes comprehensive inventory management (members can add up to 10,000 products and electronics to their stores), customer wish lists, and B2B support. Stores created with the IONOS website builder are based on expertly designed, user-friendly, and beginner-friendly templates. Automatic tagging of discounted products and drag-and-drop sections ensure that users can sell their inventory online without any technical knowledge.

IONOS offers 24/7 customer support via phone, email, and live chat. You can also request a free personal consultant so you have a single point of contact for all your website questions.

For personal troubleshooting, IONOS offers a detailed online knowledge base with tutorials for MyWebsite Now and MyWebsite Creator. The tutorials don’t include many screenshots or videos, but they are quite comprehensive.

IONOS by 1&1 Pricing

IONOS offers three plans: Starter, Plus, and Pro. The Starter plan includes access to MyWebsite Now, while the Plus and Pro plans use the more advanced MyWebsite Creator software. You can add e-commerce functionality to any of the three plans for an additional fee.

All plans are billed annually, and you can get a significantly lower price for the first year. There is no free trial, but you can request a refund if you cancel within the first 30 days of your subscription.

IONOS vs GoDaddy

IONOS and GoDaddy are very similar when it comes to building a small business website. GoDaddy offers slightly better tools for email marketing and online meeting booking, but we prefer IONOS’s e-commerce functionality. We think IONOS is a better option if you’re thinking about opening an online store.

IONOS vs Bluehost

IONOS offers a much smoother design process than Bluehost, and more powerful e-commerce features. However, Bluehost is based on WordPress, so it’s worth considering if you’re looking to start a blog rather than an online store.

IONOS vs Wix

Wix is ​​more customizable than IONOS, and offers paid plugins to expand your e-commerce potential. However, it’s also much more expensive. Therefore, we think Wix is ​​the best option for online businesses looking to boost their marketing and sales efforts, while IONOS is better for companies just starting out selling online.

Bottom Line

IONOS MyWebsite is a powerful and affordable website builder that offers a lot of the tools small businesses need. With this builder, you can create a highly personalized website, market to your  customers with an email address on your domain, and sell products online with local shipping or pickup. There are many aspects to IONOS MyWebsite that you’ll like, and we found some drawbacks for businesses new to online selling.

However, IONOS MyWebsite isn’t for everyone. The platform doesn’t offer blogging functionality in its most basic plan, and it’s not as scalable as e-commerce-focused website builders like Wix. Overall, we think IONOS is a great option for businesses looking to expand their online presence without spending a lot of money.

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