GetResponse is ideal for marketers who need automation and webinar solutions. It also offers unique features like abandoned cart management for online stores and iStock integration for images.
Pros
- 30-day free trial
- Mobile-optimized landing pages
Cons
- Variety of features can be overwhelming
- Duplicate contacts count against your limit
Why Choose GetResponse
GetResponse’s email marketing platform offers enough features and integrations to satisfy any email marketer. It’s one of the few platforms that integrates lead scoring and landing pages, and offers a comprehensive webinar solution. For those who plan to segment based on user behavior, this could be the perfect solution.
The packages may seem expensive at first glance, but the industry-specific targeting templates, automation system, lead scoring system, and CRM more than justify the cost.
The chat system is also useful and works 24/7. The platform may seem overwhelming at first, but the GetResponse team will be happy to help you get it set up.
For those looking for powerful email marketing:
Standard features:
- Mobile-friendly drag-and-drop editors
- Industry-specific templates
- Lead scoring
- Landing pages
- Webinar tools
- Reporting tools
- Scheduling
- Web publishing
- Automation
- Communication management
- API integrations
Templates
GetResponse offers a wide selection of industry-specific templates, making it easy to find the right one for your business. All of GetResponse’s templates are mobile-friendly, and there are dedicated webinar templates. Users can order more specific templates or use the HTML editor to create their own.
The editor can be a bit complicated to use, but the iStock integration makes it easy to find images that are relevant to any brand. Users are constantly searching for good images in stock photo libraries, and the editor’s resizing capabilities are very useful.
Pricing
GetResponse offers a 30-day free trial for all new users, and the most affordable plan starts at just $15 per month. It includes basic automation. However, those who want to get the most out of this plan should upgrade to the Pro package, which starts at $49 per month for fewer than 5,000 contacts.
The list price is very competitive. For example, those who choose the Pro plan pay just $75 for up to 10,000 subscribers. Given the number of features GetResponse offers, it’s hard to find a comparable option. GetResponse is an ideal solution for businesses looking for a CRM and email marketing solution. It provides all the additional marketing tools a business needs.
Ease of Use
GetResponse’s interface feels a bit dated, but it’s easy to navigate. It offers high-level metrics on the dashboard page, as well as information about recent campaigns sent.
This program offers a lot of options, and the support team is very responsive and helpful. Users can schedule a free consultation, where the support team will suggest an automation plan and help develop it over the phone. It also has a helpful 24/7 live chat feature.
The drag-and-drop editor is easy to use, but making significant changes to the template requires some HTML experience.
The design of the automation system is easy to understand. Infusionsoft users will find it familiar. It’s designed in a grid format, and users can enter different actions and logical steps that they want the lead to follow. The automation timeline is simple and easy to follow.
Features
GetResponse’s webinar and landing page integrations are among the most effective in the industry.
The reporting tool is also simple and effective. It’s very similar to Google Analytics and presents information about individual campaigns in an intuitive way, while providing summary metrics for different automations, segments, and conversion rates.
GetResponse’s form builder is also very useful. Users can create forms with a variety of questions (multiple choice, drop-down list, etc.), and it integrates seamlessly with contact labels. This is ideal for advanced segmentation strategies, which can then be integrated into an automation system to provide highly relevant and timely content.
Customer Support
The customer support team is attentive and friendly, and is available 24/7 via live chat. Representatives are always ready to help users find the best way to save time and achieve their goals.
It also offers several free video tutorials and tips to help users get started. The videos cover everything from exporting contacts to creating automations.
By signing up for a free consultation, GetResponse representatives will help you develop an automation idea for your business over the phone, then implement it. This is a unique way to get expert marketing advice and strategies from experts with extensive knowledge of the program. Talking to them will help users start thinking like email marketing professionals and discover ways to use the program that they hadn’t thought of before.
Conclusion
GetResponse isn’t designed for casual users, but it’s ideal for those looking for an integrated CRM system with automation, lead scoring, landing pages, and webinars. To get the most out of this program, it’s recommended that you take the time to familiarize yourself with it. It offers 24/7 chat support for ease of use, free consultations, and a helpful video library to get you started.
About GetResponse
Formerly known as Implix, GetResponse is a multinational CRM and email marketing solution for online businesses. GetResponse was one of the early leaders in email marketing in the late 1990s and also created the popular ClickMeeting and ClickWebinar programs. GetResponse has established itself as a strong competitor in email marketing and offers many more features than its competitors.