As the name suggests, Constant Contact is an online marketing agency that helps businesses stay connected with potential and existing customers. With powerful marketing tools like an AI-powered copy editor, drag-and-drop editor, and targeted email campaigns, Constant Contact creates conversion rates for measurable results. It offers plans that are suitable for brands of all sizes, making Constant Contact a must-have tool for any email marketing campaign.
Pros
- Powerful automation and AI tools
- Powerful built-in analytics
- Excellent email editor
Cons
- SEO tools are still being refined
- Gets expensive if you have thousands of contacts.
Constant Contact Marketing Tools at a Glance
Ideal for SMBs, freelancers, and independent contractors
Primary uses: Email marketing
Price: Starting at $12 per month
Free trial: 60 days
SEO
While Constant Contact is undoubtedly the leader in email marketing, this ambitious agency is gradually expanding its horizons in terms of additional marketing tools it offers its clients.
For example, its Premium package currently offers a good set of SEO tools, including the integration of keywords, tags, and other page elements to improve search engine rankings. Constant Contact also allows you to incorporate analytics to optimize your marketing strategies and gain approval from search engines.
One tool we particularly liked was Google Ads. Powered by artificial intelligence, Constant Contact’s advertising tool lets you adjust the settings and let the machine take care of the rest. The tool continuously optimizes keyword usage and adjusts it based on performance data.
Email Marketing
Constant Contact has invested a large portion of its marketing efforts in email marketing. For starters, Constant Contact offers a powerful drag-and-drop editor for creating emails. Customization is incredibly quick and easy. We loved how quickly we were able to change the design elements of the template, such as background images, text, and positioning.
Additionally, Constant Contact offers over 100 pre-made email templates. This means you’ll always have a good starting point, even if you want to tweak design elements later. Constant Contact hires professional designers, and all of its email templates are mobile-friendly, making them very attractive.
The next step is automation. Constant Contact includes a full range of email responses that you can automate. Some of the most common include:
- Welcome messages for new subscribers.
- Click-to-react messages.
- Resend unopened emails.
- Abandoned cart messages.
Constant Contact lets you automate almost everything you send to your contacts. This is important because it saves you the resources and countless hours spent tracking, writing, and sending multiple emails. This way, your marketing team can craft and send the right message based on user interaction for optimal results.
You can also create segmented contact lists to make it easier to send mass emails.
Additionally, Constant Contact’s new AI-powered copy generator is designed to help you create high-quality email marketing content with minimal effort. You can use it to create email bodies, subject lines, and more.
Finally, no marketing toolkit would be complete without a framework for measuring and analyzing the effectiveness of your efforts. Constant Contact covers all of these needs and offers multi-level email tracking. You can get real-time insights into your emails, including open, click, and delivery rates. Most importantly, Constant Contact lets you create new segmented lists based on data from your analytics reports. So, this is a system that gets better with use.
Social Media Marketing
Social media marketing is another fundamental aspect of any marketing campaign. Constant Contact integrates social media profiles, allowing you to automatically upload your contacts from your social media accounts to your CRM.
It also includes an integrated tool for Facebook and Instagram, allowing you to post directly to your accounts. The AI-powered copy generator is very useful for creating effective social media posts.
You can convert these posts into emails with just a few clicks. Constant Contact recently added a more comprehensive social media profile monitoring system to help you attract and retain customers. You can also create a Google My Business listing directly from your Constant Contact account.
AI Features
Constant Contact offers a variety of AI features and automations. I especially like the AI-powered copy generator, which is designed to help you create high-quality content for your email, social media, and text message campaigns. Simply enter a few keywords, and the generator will show you a selection of options. You can choose the one you like best and use it whenever you need it.
Additionally, you can use Constant Contact’s AI tools to create email subject lines and other interactive snippets. Using them can increase your email open rates and engagement with your marketing campaigns.
You can also use various automations in conjunction with Constant Contact’s AI technology. For example, you can send automated welcome emails, birthday greetings, and more. You can also automatically send emails to those who don’t open them and create custom automation channels to further optimize your marketing workflows.
Overall, I found Constant Contact’s new AI features to be excellent. The text generator works well, provides surprisingly good content, and is very easy to use. It will save you a lot of time and help you create the best marketing content possible.
Website Design
Constant Contact also has a good website builder. The tool has a perfect combination of features, including customizable layouts and pages, mobile-friendly design, fast loading times, built-in SEO capabilities, and an SSL certificate. It also includes a logo creator, a form builder, and the ability to connect social networks and online stores. We have to say, we were impressed with all of the web design options available with Constant Contact.
Digital Marketing
Constant Contact has recently expanded its marketing solutions to include much more than just email marketing. It now offers features like segmentation and automation, which we’ve already mentioned, and personalization options to make your marketing campaigns more customized. Furthermore, Constant Contact integrates with many other business tools for a more comprehensive marketing strategy. Leading apps include Shopify and Eventbrite.
Lead Generation
Constant Contact lets you upload your contact lists from various sources, such as Excel, Salesforce, and Outlook. As an additional feature, Constant Contact handles issues like unsubscribes, inactive email accounts, and bounced emails. This not only saves time, but also prevents problems with search engines.
Pricing
Constant Contact offers three plans, ranging from $12 to $80 per month for up to 500 contacts. It uses a tiered pricing system, where the price increases based on the size of your contact list. All three plans include basic email marketing tools, artificial intelligence, and more, plus an impressive 60-day free trial.
The Lite plan includes a variety of basic email, social media, and event management tools and is ideal for small businesses with smaller contact lists. Upgrading to the Standard plan unlocks more powerful tools, such as email subject line customization, to personalize your marketing and strengthen customer relationships.
Finally, the Premium subscription adds Constant Contact’s most powerful tools, including personalized automations and other features like an SEO toolkit that will save you a lot of time. There’s also an SMS marketing plugin, starting at $10 per month.
Customer Service
Constant Contact offers a variety of customer service options. You can reach a representative by phone, email, or live chat. But Constant Contact offers much more than the standard options. You can watch professional videos, access a community forum to ask questions and interact with other users, sign up for educational events, or schedule a one-on-one meeting with a marketing specialist. We love companies that focus on customer service because it demonstrates a user-centric approach.
Bottom Line
with the addition of other marketing tools like AI-powered copywriting, SEO, social media publishing, and analytics, Constant Contact solidifies its position as a viable option that can compete with even some of the most well-known competitors. We look forward to seeing more features and updates to Constant Contact’s product line in the future.
