As the name suggests, Constant Contact is an online marketing agency that helps businesses stay connected with potential customers and prospects. With powerful marketing tools like an AI-powered copy generator, drag-and-drop editor, and segmented email campaigns, Constant Contact increases conversion rates to drive measurable results. Plans are available for both large and small brands, making Constant Contact an essential tool for any email marketing campaign.
Pros
- Powerful automation and AI tools
- Powerful built-in analytics
- Excellent email editor
Cons
- SEO tools are still growing
- Expensive if you have thousands of contacts
Constant Contact Marketing Tools at a Glance
Ideal for small to medium businesses, freelancers, and sole proprietors
Key apps: Email marketing
Price: From $12 per month
Free trial: 60 days
SEO
While Constant Contact is the undisputed king of email marketing, this ambitious marketing agency has been slowly expanding its horizons in terms of additional marketing tools it offers its clients.
For example, its Premium package currently offers a good set of SEO tools, including keyword placement, tags, and other on-page elements to improve your position in search results. Constant Contact also lets you incorporate analytics to optimize your marketing strategies and get approval from the ever-present search experts.
We really liked Google Ads. Powered by artificial intelligence technology, Constant Contact’s advertising tool lets you set the parameters and leave the rest to the systems. The tool continuously optimizes keyword usage and adjusts it based on performance data.
Email Marketing
Email marketing is where Constant Contact has invested the majority of its marketing efforts. To get started, Constant Contact has a powerful drag-and-drop editor that creates your emails. Customizing emails is incredibly quick and easy. We liked how quickly we were able to change design elements of the template, such as background images, text, and positioning.
Additionally, Constant Contact has over 100 ready-made email templates to choose from. So you’ll always have a good starting point, even if you want to tweak design elements later. Constant Contact hires professional designers, and all email templates are mobile-friendly, so the options are also attractive.
The next step is automation. Constant Contact includes a full range of email responses that can be automated. Some of the most popular include:
- Welcome messages for new subscribers.
- Click-to-action messages.
- Reply to non-openers.
- Abandoned carts.
Constant Contact lets you automate everything you send to your contacts. This is important because it saves resources and time spent tracking, writing, and sending multiple emails. This way, your marketing team can create and send the right message based on user interaction to get optimal results.
You can also create segmented contact lists to make mass emails easier.
Additionally, Constant Contact’s new AI-powered copywriter is designed to help you create premium email marketing content with minimal effort. You can use it to create body text, subject lines, and more.
Finally, no marketing tool would be complete without a matrix to help you measure and analyze the effectiveness of your efforts. Constant Contact covers that base and offers email tracking at multiple levels. You can get real-time insights into your emails, including open, click, and delivery rates. Most importantly, Constant Contact lets you create new segment lists based on data from your analytics reports. So it’s a process that gets more effective as you go.
Social Media Marketing
Social media marketing is another fundamental aspect of any marketing campaign. Constant Contact includes integration with social media profiles, so you can automatically upload contacts from your account to your CRM.
There’s also a built-in tool for Facebook and Instagram that lets you post directly to your social media channels. The AI-powered copywriter is also very useful for creating posts for social media campaigns.
You can turn these posts into emails with just a few clicks. Constant Contact recently introduced improved social media profile monitoring to boost customer acquisition and retention. You can also create a Google My Business listing directly from your Constant Contact account.
AI Features
Constant Contact offers several AI features and automations. I particularly like the AI-powered copywriter, which is designed to help you create high-quality content for your email, social media, and text message campaigns. Simply enter a few keywords and let the text generator generate a selection of possible options. You can choose the one you like the most and use it as needed.
Additionally, you can use Constant Contact’s AI tools to generate email subject lines and other useful code snippets. Using them can increase your email open rates and engagement with your marketing campaigns.
There are also several automations that you can use in conjunction with Constant Contact’s AI technology. For example, you can send automated welcome emails, birthday messages, and more. You can also automatically send emails to non-openers and create custom automation channels to further optimize your marketing workflows.
Overall, I found Constant Contact’s new AI capabilities to be excellent. The text generator works well, provides surprisingly good content, and is very easy to use. It will save you a lot of time and help you create the best marketing content possible.
Website Design
Constant Contact also has a good website builder. The tool offers a perfect combination of features, including customizable layouts and pages, mobile-friendly design, fast loading times, built-in SEO features, and an SSL certificate. It also includes a logo creator, form builder, and the ability to connect social media pages and online stores. We were impressed with all of the web design options available with Constant Contact.
Digital Marketing
Constant Contact has recently expanded its marketing solutions to include even more than email marketing. Today, you have features like the segmentation and automation we’ve already mentioned, as well as personalization features to further personalize your marketing campaigns. Additionally, Constant Contact integrates with many other business tools for a more comprehensive marketing strategy. Some of the most popular apps are Shopify and Eventbrite.
Lead Generation
Constant Contact lets you upload your contact lists from a variety of sources, including Excel, Salesforce, and Outlook. As an added feature, Constant Contact handles issues like unsubscribes, inactive email accounts, and bounced emails. This not only saves you time, but it also prevents search engine issues.
Pricing
Constant Contact offers three plans, ranging from $12 to $80 per month for up to 500 contacts. It offers tiered pricing, and you’ll pay more depending on the size of your contact list. All three plans include email marketing, artificial intelligence, and other tools, plus an impressive 60-day free trial.
The Lite plan includes a few basic tools for email marketing, social media, and event management, and is ideal for small businesses with small contact lists. Moving up to the Standard plan adds more powerful tools, like email subject line customization, to help you personalize your marketing and build stronger relationships with your customers.
Finally, the Premium subscription includes Constant Contact’s most powerful tools, like custom automations and other features like an SEO toolkit that will help you save a lot of time. There’s also an SMS marketing app that starts at $10 per month.
Customer Service
Constant Contact offers a variety of customer service options. You can reach a representative by phone, email, or live chat. But Constant Contact offers much more than the standard customer service options. You can watch professional videos, access a community forum to ask questions and interact with other users, sign up for educational events, or schedule a one-on-one meeting with a marketing expert. We love companies that prioritize customer service because it means they’re user-centric.
Bottom Line
Constant Contact Email: With the addition of AI-powered copywriting, SEO, social media posting, and analytics, along with other marketing tools, Constant Contact solidifies itself as a viable option that can compete with even some of its most popular competitors. We look forward to seeing more features and surprises from the Constant Contact suite in the future.
