For innovative marketers with growing subscriber lists, Campaigner lets you send engaging, conversion-optimized email marketing campaigns. Quickly create emails with over 900 templates and drag-and-drop editing, and personalize content based on your audience’s demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.
Pros
- Ability to automate email marketing campaigns.
- Personalized emails based on buying behavior.
- Comprehensive customer support suite.
Cons
- Lack of SEO tools.
- Limited social media tools.
Campaigner
Email Marketing
Campaigner is, first and foremost, an email marketing platform that lets you craft engaging, conversion-optimized emails. It boasts some of the most advanced features on the market, including powerful data tools to help you segment your customers and monitor their engagement.
Campaigner includes powerful email marketing features:
- Drag-and-drop content blocks, including dynamic content
- Audience segmentation
- Experiments, including A/B testing
- Automation and workflows
Your email: Use drag-and-drop content blocks to design emails that you can save for future emails. You can also choose from over 900 customizable templates so you don’t have to design emails from scratch.
One of Campaigner’s powerful features is audience segmentation, which divides your subscriber list into categories based on purchasing behavior, demographics, previous engagement, and more. You can send different campaigns to different segments, ensuring that each one receives a specific message and call to action (CTA).
Experienced marketers can use Campaigner’s Experiments feature to optimize email campaigns and emails for conversions. A/B testing can be used to determine the subject line or time to send with the highest open rate for a specific group.
Dynamic content is another great tool that allows you to personalize email blocks to display different content based on recipient characteristics, including demographics and digital engagement. Within the same email campaign, a loyal customer can see a personalized offer, while a new subscriber can receive a more general message.
Finally, Campaigner’s automation tools help you save resources and build customer loyalty by sending trigger emails. For example, you can create a workflow where a customer’s first purchase triggers monthly emails with promotional offers.
Social Media Marketing
Your ability to create, share, and track social media messages from Campaigner is limited because the tool is designed for email interactions. However, there are several features that will help you “repurpose” your email campaigns for social media.
First, Campaigner optimizes your email content for social networks like Facebook and Twitter and publishes it directly to the desired platform. This allows you to promote your brand beyond your subscriber list.
Second, your brand advocates can share your email campaign content using the social sharing buttons in the email. You can then track the number of shares from your Campaigner dashboard to measure your reach across platforms.
Digital Marketing
Campaigner’s marketing capabilities are built around digital channels. For example, its email campaigns feature a responsive design, meaning content is automatically optimized for the user’s device screen.
Do you have an online store? If so, integrate it with Campaigner to align your email communications and customer acquisition efforts. Among other things, you can automate abandoned cart emails to remind customers to check if they’ve abandoned their carts for a while. Integrations with Shopify and Adobe Commerce are easy to set up, and you can also create custom integrations with developer tools.
Finally, you can use SMS marketing tools to send emails to your customers. along with email campaigns as part of an integrated workflow. You can send text messages asking subscribers to confirm a purchase, rate a product, or subscribe to mailing lists.
Lead Generation
Although Campaigner’s lead generation tools aren’t its primary purpose, they help you grow your audience with active subscribers. For example, landing pages clearly indicate the next step in the customer journey, such as registering for an event or submitting product preferences.
You can also embed sign-up forms on your website that will send all registered customers directly to your marketing list. Once registered, potential customers can manage their own subscriptions and choose the types of communications they prefer, while retaining their email address. This results in relevant emails and high conversion rates.
Campaigner’s Pricing & Costs
Campaigner offers three basic plans for its email marketing suite:
- Starter: Starting at $59 per month
- Essential: Starting at $179 per month
- Advanced: Starting at $649 per month
The Starter plan is ideal for most businesses with fewer than 5,000 contacts. It includes basic tools, from drag-and-drop editing and saved templates to experiments, social media integrations, audience segmentation, and landing pages. However, it’s called Campaigner, so you’ll need to upgrade to Essential to add your own branding.
Essential lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.
Advanced may be ideal if you want highly optimized conversions and can afford a higher price. It allows you to create automated workflows, further personalize your email marketing campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. With the Advanced plan, you can communicate with up to 100,000 contacts.
With the more affordable plans, you’ll pay a significantly higher monthly fee for SMS functionality, but the impact on the Advanced plan won’t be as significant.
In addition to the three basic plans, Campaigner offers eCommerce plans starting at $79.95, which include unlimited contacts. While these plans are more geared toward businesses with online stores, they lack features like automated workflows and have a monthly email marketing fee.
Customer Service and Support
Campaigner’s customer service is very generous compared to other providers. First, their support team is available 24/7, and you can call them toll-free in the US, Canada, and the UK. There is a general international toll-free number. You can also contact Campaigner customer support via one of the email addresses to make payments or get general help.
Additionally, the comprehensive knowledge base covers topics from planning email marketing campaigns to tracking conversions. A large collection of blogs and webinars provide detailed explanations on how to use Campaigner’s marketing tools and strategies more broadly.
Bottom Line
Campaigner is a feature-rich platform designed for email campaigns that drive audience loyalty. Since the Starter plan offers powerful tools like over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason to upgrade is probably the access to larger contact lists.
However, the Basic and Advanced plans also offer email personalization.
While the social media marketing and lead generation features aren’t as impressive, it does offer basic social media publishing capabilities and allows you to create landing pages and sign-up forms on your website. This allows you to expand your subscriber base beyond your current email list.
Finally, the customer support package is very attractive. You can call and email the support team 24/7 toll-free in the US, Canada, and the UK.