For marketers looking to revolutionize the industry and manage ever-growing subscriber lists, Campaigner lets you send engaging, conversion-optimized email campaigns. Quickly create emails with over 900 templates and drag-and-drop editing, and personalize content based on your audience’s demographics and buying behavior. Experiments, including A/B testing, help you optimize your emails for conversions, while lead generation tools like sign-up forms grow your subscriber base.
Pros
- Email campaign automation
- Personalized emails based on purchasing behavior
- Comprehensive customer support package
Cons
- No SEO tools
- Limited social media tools
Campaigner
Email Marketing
Campaigner is, first and foremost, an email marketing platform that lets you craft engaging, conversion-optimized emails. It boasts some of the most advanced features on the market, including powerful data tools to help you segment your customer groups and track engagement.
Campaigner includes compelling email marketing features:
- Drag-and-drop content blocks, including dynamic content
- Audience segmentation
- Experiments, including A/B testing
- Automation and workflows
Your email. Email. Use drag-and-drop content blocks to design emails that you can save for future correspondence. You can also choose from over 900 customizable templates so you don’t have to design emails from scratch.
One of Campaigner’s most powerful features is audience segmentation, which divides your subscriber list into categories based on their purchasing behavior, demographics, previous engagement, and more. You can send different campaigns to different segments, ensuring that each one receives a specific message and call to action (CTA).
Experienced marketers can use Campaigner’s Experiments feature to optimize email campaigns and improve conversion rates. A/B testing allows you to identify the subject line or send time that generates the highest open rates for a specific group.
Dynamic content is another great tool that allows you to personalize email blocks to display different content based on recipient characteristics, such as demographics and digital engagement. In the same newsletter campaign, a loyal customer can see a personalized offer, while a new subscriber can receive a more general message.
Finally, Campaigner’s automation tools help save resources and increase customer loyalty by sending automated emails. For example, you can create a workflow where a customer’s first purchase triggers monthly emails with promotional offers.
Social Media Marketing
The ability to create, share, and monitor social media messages from Campaigner is limited, as the tool is designed primarily for email interactions. However, there are several features that allow you to reuse email campaigns on social media.
First, Campaigner optimizes email content for social networks like Facebook and Twitter and publishes it directly to the desired platform. This allows you to promote your brand beyond your email subscriber list.
Second, your brand ambassadors can share your email campaign content using social sharing buttons embedded in the email. You can then track the number of shares from your Campaigner dashboard to measure your reach across platforms.
Digital Marketing
Campaigner marketing features are based on digital channels. For example, your email campaigns have a responsive design, which means that the content is automatically optimized for the user’s device screen.
Do you have an online store? If so, integrate it with Campaigner, as this will allow your email communications and customer acquisition to work seamlessly together. Among other things, you can automate abandoned cart emails to remind customers to check if they have left items in their carts. Integrations with Shopify and Adobe Commerce are easy to set up, and you can also create custom integrations using the developer tools.
Finally, you can use SMS marketing tools alongside email campaigns as part of an integrated workflow. Text messages can be sent to ask subscribers to confirm a purchase, leave a product review, or subscribe to mailing lists.
Lead Generation
While Campaigner’s lead generation tools aren’t its strongest suit, they do help you grow your audience by engaging subscribers. For example, landing pages offer users a clear next step in their journey, such as registering for an event or expressing their product preferences.
You can also embed sign-up forms on your website that will send all captured leads directly to your marketing list. Once subscribed, leads can manage their own subscriptions and choose the types of communications they prefer while retaining their email address. This results in relevant emails and high conversion rates.
Campaigner’s Pricing & Costs
Campaigner offers three basic plans for its email marketing suite.
- Starting at $59 per month
- Essential, starting at $179 per month
- Advanced, starting at $649 per month
The Starter plan is ideal for most businesses with fewer than 5,000 contacts. It includes basic tools like drag-and-drop editing, saved templates, experiments, social media integrations, audience segmentation, and landing pages. However, it’s marketed under the Campaigner brand, so you’ll need to upgrade to Essential to add your own branding.
Essential lets you integrate with your e-commerce platform and create more personalized emails using purchase data. You can also add dynamic content blocks and communicate with up to 25,000 contacts. Choose Essential if you have an online store or a growing subscriber list.
Advanced may be an ideal choice if you’re looking for highly optimized conversions and can afford the higher price. It allows you to create automated workflows, further personalize email campaigns based on purchasing behavior, and access the Campaigner API to integrate with other business applications. With the Advanced plan, you can communicate with up to 100,000 contacts.
The SMS functionality in the more affordable plans comes at a significantly higher monthly cost, but the Advanced plan has less impact.
In addition to the three basic plans, Campaigner offers eCommerce plans starting at $79.95, which include unlimited contacts. While these plans are more geared toward businesses with online stores, they lack features like automated workflows and have a monthly email limit.
Customer Service and Support
Campaigner’s customer support is very generous compared to other providers. Their support team is available 24/7, and calls are toll-free from the US, Canada, and the UK. There’s also a general international phone number. For billing or general assistance, you can contact Campaigner’s customer support using any of the email addresses listed.
Furthermore, the comprehensive knowledge base covers topics ranging from planning email campaigns to tracking conversions. An extensive collection of blogs and webinars explain in detail how to use Campaigner’s marketing tools and strategies.
Bottom Line
Campaigner is a feature-rich platform designed for email campaigns that convert your audience into loyal customers. Since the Starter plan offers powerful tools, including over 900 templates, audience segmentation, A/B testing, and social media integration, the main reason to upgrade is probably the ability to access larger contact lists.
However, the Basic and Advanced plans also offer email personalization.
While the social media marketing and lead generation features aren’t as comprehensive, it does provide basic social media publishing capabilities, and you can create landing pages and sign-up forms on your website. This allows you to expand your subscriber base beyond your current email list. Beyond the email list.
Finally, the customer support package is very attractive. You can call and email the support team, which is available 24/7, toll-free in the US, Canada, and the UK.
