Brevo is ideal for e-commerce businesses looking for a platform.
Pros
- Available dedicated IP options
- Text messaging capabilities
Cons
- Regular delays in sending and receiving messages.
- Not easy to use for beginners.
Why Choose Brevo
The ability to combine e-commerce email marketing solutions with automation and general email marketing is a key advantage of Brevo. For online businesses selling a variety of products, Brevo can help manage and create optimized email marketing campaigns. The combination of SMS reminders and transactional activity is a significant advantage for any digital business.
Brevo’s pricing is affordable and in line with the number of features it offers. Its free plan has a limit of 300 emails per day, but paid plans start at just $25 per month for up to 40,000 emails.
Standard Features:
- Business Emails
- SMS Messages
- Mobile Templates
- API Integrations
- Accessories
- Automation
- List Segmentation
Templates
Brevo offers 60 templates, but they aren’t organized by industry or usage like some other services, and navigating between pages to select a template can be a bit tricky.
However, all of the templates are optimized for mobile. It’s clear that Brevo is more focused on the flexibility of the email editor to customize campaigns than on offering a large number of templates.
The drag-and-drop editor isn’t as intuitive as other services’ editors. It feels a bit clunky and clunky for those new to email marketing, compared to services like Constant Contact.
Pricing
Brevo offers a free plan with up to 9,000 emails per month (up to 300 per day) and unlimited contacts. Users can get started with the free plan, but to get the most out of it, they’ll need to upgrade to the paid plan. This basic plan is affordable: just $25 per month for 20,000 emails. The only downside is that the Brevo branding will still appear on all emails, and this doesn’t go away until the $39 per month plan.
Even with the most comprehensive plan ($66 per month for 120,000 emails, unlimited contacts, SMS, e-commerce integration, and advanced reporting), Brevo offers excellent value for money.
Ease of Use
Brevo’s interface isn’t as intuitive as services like Constant Contact or Mailchimp. It presents its features and options in a more technical manner, which is helpful for tech-savvy users. However, tech-newbies will need time to get familiar with the platform. The overall design and interface are simple, but learning about individual tools can be a bit overwhelming.
Brevo takes a little longer to get started than other services. It’s more rigorous in terms of identity verification (phone number verification, more fields in forms), and activating SMS service and connecting e-commerce solutions to the program also takes time. However, users will find the end result worthwhile.
The modules and integrations are easy to use, and much of Brevo’s added value lies in its ability to seamlessly integrate with a user’s e-commerce platform. If Brevo aims to be the best email marketing platform for e-commerce businesses, it has succeeded.
Features
SMS, transactional emails. Brevo’s email marketing and wide range of e-commerce plugins and integrations are unique to the company. There is no better platform for integrating email marketing with an online store. The ability to segment lists based on product email openers is also a very useful tool.
One drawback is that while Brevo excels in e-commerce marketing, it falls short in some key areas of email marketing, such as RSS feeds, effective A/B testing, and a powerful automation system. They do have an automation system that is currently in beta, so they are working on this feature. However, for those looking for a more comprehensive CRM/marketing tool, we recommend using Constant Contact or ActiveCampaign. Analyze the importance of transactional email and SMS messaging systems for your business and make your decision accordingly.
Customer Support
Brevo does not offer 24/7 support or live chat. The best way to contact them is by phone or via a contact form. While Brevo does not have as much industry-specific content as Benchmark Email or Constant Contact, it does have a general FAQ/tutorial section that covers key questions and best practices for success on the platform.
The phone support system is efficient and connects you directly to a real person, bypassing the automated system. You can expect a response within 3 minutes Monday through Friday, and the staff will be happy to advise you on best practices and how to use the platform.
Users are encouraged to take advantage of the support team’s expertise to get familiar with the platform and get it set up. For those who prefer not to call, email support usually responds within a few hours.
Conclusion
Brevo offers the best email marketing platform for small to medium-sized e-commerce businesses. With a variety of plugins and integrations that allow Brevo to seamlessly integrate with a user’s existing e-commerce platform, it is an ideal choice for online stores that offer a variety of products.
Business Email: With emails, SMS messages, automation capabilities, and effective list segmentation, Brevo includes email all aspects of email marketing for e-commerce.
About Brevo
Founded in 2012 by Armand Thiberge, with offices in Paris, Berlin, Seattle, Toronto, and New Delhi, Brevo is a unified marketing platform that serves over 175,000 customers in 160 countries and sends over 70 million emails and SMS messages daily. Unlike many other email marketing platforms, Brevo offers transactional emails for e-commerce and integrations. In 2016, Forbes named it one of the most promising startups of the year, and today Brevo continues its international expansion, releasing features in English, French, Spanish, Portuguese, German, and Italian.
