Brevo is the best option for e-commerce businesses looking for an e-commerce platform.
Pros
- Cheap options for dedicated IP
- Text messaging capabilities
Cons
- Regular delays in sending and receiving messages.
- Not easy to use for beginners.
Why Choose Brevo
The ability to combine eCommerce email marketing solutions with automation and general email marketing is a key advantage of Brevo. For online businesses selling a variety of products, Brevo can help manage and create optimized email marketing campaigns. Combining SMS reminders and transactional activity is a huge advantage for any digital business.
Brevo’s pricing is affordable and in line with the number of features it offers. Its free plan has a limit of 300 emails per day, but paid plans start at just $25 per month with a maximum of 40,000 emails.
Standard features:
- Business Emails
- SMS Messages
- Mobile Responsive Templates
- API Integrations
- Add-ons
- Autoresponders
- Automation
- List Segmentation
Templates
Brevo offers 60 templates, but they aren’t broken down by industry or use case like many other services, and it can be a bit difficult to navigate between different pages to select one.
However, all of the templates are mobile-friendly. It’s clear that Brevo puts more effort into the flexibility of the email editor to customize campaigns than it does into the abundance of templates it offers.
The drag-and-drop editor isn’t as intuitive as other services. It feels a bit complicated and confusing for email newbies compared to services like Constant Contact.
Pricing
Brevo offers a free plan with up to 9,000 emails per month (up to 300 per day) with unlimited contacts. Users can get a feel for the program with the free version, but to get the most out of it, they’ll need to upgrade to the paid version. This basic plan is affordable: just $25 per month for 20,000 emails. The only downside is that the Brevo branding will remain on all emails and won’t disappear until the $39 per month plan.
Even with the most expensive plan ($66 per month for 120,000 emails, unlimited contacts, SMS capabilities, e-commerce integration, and advanced reporting), Brevo offers excellent value for money. It allows for 120,000 emails per month to contact the company.
Ease of Use
Brevo’s interface isn’t as user-friendly as services like Constant Contact or Mailchimp. It presents its features and options in a more esoteric way, which is ideal for those with technical knowledge. However, beginners will need some time to get familiar with the platform. The design and overall user interface (UI) are simple, but once you delve into the individual tools, it can be a bit overwhelming.
Brevo takes a little longer to set up than other services. It’s more stringent about identity verification (phone number verification, more form fields), and connecting to an SMS service and connecting to an e-commerce solution will take time. However, users will find the end result worth the effort.
The Plugins and integrations are easy to use, and much of Brevo’s added value lies in its ability to seamlessly integrate with a user’s e-commerce platform. If Brevo is aiming to be the best email marketing platform for e-commerce businesses, it has succeeded.
Features
SMS, transactional emails, and a wide range of e-commerce plugins and integrations are unique to Brevo. There’s no better platform for integrating email marketing with an online store. Additionally, the ability to segment lists by product email openers is a very useful tool.
One downside is that while Brevo excels at e-commerce marketing, it falls short in some key areas of email marketing, such as RSS feeds, effective A/B testing, and a robust automation system. They do have an automation system that’s currently in beta, so they’re working on that feature. However, if you’re looking for a more comprehensive CRM/marketing tool, consider Constant Contact or ActiveCampaign. Consider the importance of transactional email and SMS messaging systems to your business and use them as a basis for your decision.
Customer Support
Brevo does not offer 24/7 support or live chat. The best way to contact them is by phone or via a contact form. While Brevo doesn’t offer as much industry-specific content as Benchmark Email or Constant Contact, it does have a general FAQ and training section that covers key questions and best practices for success on the platform.
The phone support system is efficient and connects you with a real person without the need for an automated system. It usually takes about 3 minutes to answer your call during the week, and the staff will be happy to give you advice on best practices and how to use the platform
Users are encouraged to take advantage of the support staff’s knowledge to get familiar with and configure the platform. If you prefer not to call, email support usually responds within a few hours.
Conclusion
Brevo offers the best email marketing platform for small to medium-sized e-commerce businesses. With a variety of plugins and integrations that allow Brevo to seamlessly integrate with a user’s existing e-commerce platform, it is an ideal choice for online stores that offer a variety of products.
Business Email. With emails, SMS messages, automation capabilities, and effective list segmentation, Brevo addresses all aspects of email marketing.
About Brevo
Founded in 2012 by Armand Thiberget , with offices in Paris, Berlin, Seattle, Toronto, and New Delhi, Brevo is a unified marketing platform that serves over 175,000 clients in 160 countries and sends over 70 million emails/SMS messages daily. Brevo offers transactional e-commerce emails and integrations unlike many other email marketing platforms. In 2016, Forbes named Brevo one of the must-know startups of the year, and today it continues its international expansion, launching capabilities in English, French, Spanish, Portuguese, German, and Italian.
