Simply put, the best digital and online marketing tools make everything better. The right apps will increase productivity, reduce errors, and make almost all of your work interactions and activities more accessible. So, are online marketing tools important? Yes, we’d say they are.
There are a wide variety of marketing tools available for small businesses today that help you stand out from the competition, connect better with your audience, and convert leads faster and more effectively. Finding the right one that fits your business needs can be a bit tricky.
Fortunately, there are some proven apps that have consistently taken the lead. If you’re looking for a way to improve your business operations, increase employee productivity, and increase the effectiveness of your marketing campaigns, check out these industry-recognized online marketing tools today.
Top10’s Top Picks for Marketing Tools
- Ideal for: Freelancers, Email Marketing
- Primary Uses: Email Marketing
- Price: Starting at $20
Constant Contact is a specialized digital marketing solution. Email Marketing: That’s it. However, what you can do with the email marketing tool is enough for any business to consider this standalone option. Constant Contact also offers other marketing tools, such as contact management, analytics, and calendar management. Emailmail is the solution. Constant Contact has everything you need for email marketing campaigns, including mobile-optimized templates, a drag-and-drop editor, and e-commerce solutions.
Constant Contact also offers excellent automation. You can send welcome emails to new customers, set up email triggers based on customer behavior, and send automatic reminders for abandoned carts. Constant Contact also lets you create lists and segment personalized email campaigns by contact.
Pros
- Segmented lists
- Launchemail suite
- Full communication management
Cons
- No SEO
- Price increases as your list grows
- Best for: Everyone
- Primary uses: Email marketing, lead generation, SEO
- Price starts at $0
HubSpot is perhaps the most popular digital marketing platform on the market. Aside from its original help videos and easy-to-follow web format, HubSpot has established itself as a leader by offering extremely professional, comprehensive, and powerful tools for businesses. Its offerings span the entire spectrum, from sales and marketing to customer service, CRM, and more. It’s easy to see why so many companies choose HubSpot as one of the best marketing tools in the industry.
HubSpot is expanding its marketing solutions. You’ll find everything from email marketing to social media marketing. But HubSpot takes things to the next level. For example, you’ll get an SEO assistant to guide you through the entire SEO process, data-driven email marketing campaign tools, and social media monitoring tools integrated into its platform.
Pros
- Excellent and professional marketing tools.
- Direct response widget for social media mentions.
- SEO assistant.
Cons
- Plans vary significantly in price.
- Lack of SEO features.
- Best for: Email conversion
- Basic uses: Email marketing
- Prices start at $59 per month.
Campaigner is ideal for experienced marketing teams that use email marketing campaigns to convert their audience. Its easy-to-use, drag-and-drop email editor helps you target specific customer segments with dynamic content blocks and use A/B testing and other experiments to optimize engagement levels.
The basic plan offers more than enough features to personalize high-converting email marketing campaigns, but is limited to 5,000 contacts. The basic and advanced plans offer up to 25,000 and 100,000 contacts, respectively, and provide tools like e-commerce integration and automation workflows.
Campaign’s main drawback is its lack of social media marketing and lead generation tools, as well as its lack of SEO features.
Pros
- Advanced email marketing personalization
- Automation workflows
- Experiments, including A/B testing
Cons
- Limited social media marketing
- Limited third-party integrations
- Best for: Transactional email marketing solution with SMS capabilities
- Primary uses: Email marketing
- Price: Start for free and receive emails daily
Sendinblue is an affordable digital marketing tool, especially considering the number of features it offers. With the free plan, you can send 1 email per day and 4 emails per day. Sendinblue makes it easy to create, optimize, and send email marketing campaigns, and combines SMS and transactional follow-up reminders.
Pros
- Free plan includes daily emails
- Includes SMS capabilities
- Easy to create and analyze email marketing campaigns
Cons
- There may be delays in sending and receiving emails.
- User experience needs improvement initially
- Ideal for email marketers looking to maximize open rates.
- Key uses: Improve email deliverability and open rates
- Price: $149-$1,190 per month
If improving email deliverability and open rates is your primary concern, InboxAlly is a great option. Its custom algorithms make it a powerful tool for businesses that struggle to send emails to the spam folder.
If you’re looking for a more comprehensive digital marketing solution with additional features like automation and analytics, you should consider another platform. However, that doesn’t stop you from using InboxAlly for a long time to ensure your emails are in good shape.
Why We Chose InboxAlly: InboxAlly can complement your mailing list program by offering an additional way to improve your emails.
In our experience, InboxAlly is pretty simple, but it has improved email open rates.
Pros
- Improves email deliverability
- Easy to install
- Helpful and professional customer service
Cons
- Lack of additional features
- ExIt is expensive or caters to small volumes
- Ideal for: Email marketing
- Primary uses: Online marketing professionals
- Price: Starting at $10.50
GetResponse is much more than just a digital marketing service. It offers a variety of features and services that will increase your team’s productivity and profits. GetResponse takes it to the next level with webinar hosting, comprehensive customer retention management software, and dedicated IP addresses. GetResponse offers even more impressive services as you upgrade your plan. Get advice on sending, transaction management, and a dedicated account manager for troubleshooting and campaign advice.
Of course, GetResponse also includes the standard features you’d expect from an email marketing platform. Features like autoresponders, landing page builders, automation templates, Facebook ads, and contact scoring and tagging will help your business maximize leads and convert them into customers. Discover what GetResponse has to offer your business today.
Pros
- Premium features and services beyond the standard package
- Autoresponders, email campaign tools
- Web forms, list builders, surveys
Cons
- GetResponse gets expensive quickly if you’re looking for more advanced features
- A/B testing can be more effective
- Ideal for local businesses and SMBs
- A must-have for email marketing, lead generation, and hosting
- Pricing. à la carte pricing
Like Wix for web design, Network Solutions is the ultimate ally for those with a marketing and business management background. In addition to being the first domain provider to offer hosting, web design, and SSL certificate services, Network Solutions offers plans packed with online marketing tools like email marketing, PPC, and social media marketing management. The SEO Optimizer is exceptionally detailed and includes optimized tests, tags, and monthly consultations with an SEO specialist.
Network Solutions also has key features that most local businesses don’t know about. Reputation management and on-page SEO can be the difference between success and a struggling business. Network Solutions specializes in helping local businesses find and grow their audience.
Pros
- Excellent PPC campaigns
- Monthly SEO consultation with a specialist
- Advanemail email marketing
Cons
- Pricing plans are not easy to understand.
- The interface is not as user-friendly as it could be.
- Ideal for small and medium-sized businesses
- Primary uses: Email marketing
- Prices start at $0
Mailchimp is a versatile and easy-to-use digital marketing tool that allows businesses of all sizes to effectively reach their target audience. It offers a comprehensive suite of features, including email marketing, automation, audience segmentation, landing pages, and social media management. Creating visually appealing campaigns is easy with its intuitive drag-and-drop editor. The platform also offers detailed analytics and reports that allow users to monitor the effectiveness and impact of their marketing strategies.
Mailchimp offers several affordable plans for a variety of budgets. Its intuitive interface makes it accessible to beginners, while advanced users can enjoy extensive customization options. With its powerful integration capabilities, Mailchimp seamlessly integrates with e-commerce platforms, customer relationship management systems (CRMs), and other popular marketing tools, ensuring an efficient workflow.
Mailchimp is a reliable and effective marketing tool service that meets the needs of businesses looking to improve their marketing campaigns, connect with their audience, and drive growth.
Pros
- Intuitive and easy-to-use interface;
- PowerEmail email automation capabilities
- Extensive integration options with other platforms.
Cons
- Limited customer support for the free plan
- Pricing can be high for high-volume mailings.
- Ideal for: for freelancers and small businesses.
- Main uses: Business management, automated emails.
- Pricing starts at $19.
vCita focuses more on business management within the marketing tools spectrum, so you won’t need to significantly modify the SEO of this company. However, vCita boasts some of the best marketing tools for business management. From lead generation and conversion tools to project management and CRM for email marketing, vCita is a truly impressive option.
One particular feature you’ll appreciate is the email automation. You can customize your campaigns with the most up-to-date design details, then set up the automation to work automatically. Create action emails, reminders, thank-you emails, discounts, and more. vCita also offers social media marketing, web design, and an excellent online scheduler.
Pros
- Email Marketing Tools: Extensemail
- Comprehensive Project Management Software
- Includes a non-linear contact management calendar.
Cons
- No SEO
- No PPC campaigns
- Ideal for businesses looking for email automation
- Primary uses: Email automation and segmentation
- Price: Starting at $249/month (Enterprise plan)
If your business is growing and looking to send personalized emails to a large database, User.com is a great option. With User.com, you simply drag and drop elements to create a Yeemail email campaign, meaning you don’t need any HTML or coding knowledge to get started right away. Scheduling automated campaigns with User.com also allows you to set certain conditions that, if met, will trigger your Yeemail email campaign to be sent on time.
Pros
- Real-time campaign monitoring: a comprehensive marketing solution
- 14-day free trial
Cons
- Mobile and web apps are slow
- You need to plan your entire campaign flow before setting up automation.
What Are Marketing Tools?
Digital marketing tools are a broad category that encompasses a wide range of valuable applications. In general, this term refers to any software that is used to optimize the performance of your business and facilitate your marketing strategies. This can include campaigns, analytics, project management, and much more, which we will discuss in more detail shortly. As you can see, online marketing tools cover a wide range of tasks. Fortunately, many are free, and many paid programs combine some of these management functions into one service. So, make the most of your investment.
Who Can Benefit From Marketing Tools
Everyone. It’s that simple. A quick glance at the list below will show you how many aspects of business management digital marketing tools can handle. So, whether you’re a content writer, project manager, marketing specialist, or someone else, you can make a lot of money with these programs.
Today, every brand uses marketing software, whether for businesses or niche markets. There are now more specialized marketing tools for small businesses that simplify functionality to avoid overwhelming them with options and also reduce the price for those on tight budgets. Therefore, the question is not who can use online marketing tools, but which tools are right for your business to maximize its effectiveness.
Types of Marketing Tools
As mentioned earlier, there are many different types of digital marketing tools available today. The most common applications include software that helps you manage the most important aspects of your business and marketing strategies, including:
- Social Media Marketing
- SEO
- Web Design
- CRM
Here are some examples of some of today’s best online marketing tools:
- Advertising campaign software such as Facebook Ads, Google Ads, and Bing Ads
- Analytics tools such as Google Analytics and Yandex Metrica
- Project management tools such as Monday or Trello
- Social media campaign management tools such as Hootsuite or BuffEmail
Email marketing tools such as MailChimp and Constant Contact - Sales and CRM software such as HubSpot
The Importance of Holistic Marketing
Basically, digital marketing tools are not a single program that performs a single task for a set of use cases. Rather, they are a category of tools that encompass a broad spectrum of functionality. A forward-thinking company will find and incorporate the right combination of online marketing tools that fit its situation, maximizing efficiency and differentiating its marketing and business management efforts, from task and project management software to email marketing. Email marketing campaigns: the best marketing tools are the future of business. So, grab a tablet and get started.
