HubSpot is an inbound marketing automation software. With all the features you’d expect from a giant in this industry, HubSpot Marketing Hub helps you increase leads, convert leads, track progress, and manage every aspect of your marketing campaigns. With email, forms, ad management, live chat, reporting, and more, this comprehensive solution lets you manage everything from one place for efficiency and results.
Pros
- Best in marketing automation
- Full CRM integration
- Excellent social media management tools
Cons
- Significant price jump from basic to pro plan
- Expensive option
Ideal for small to medium businesses and large corporations
Primary uses: lead generation, email marketing
Price: Starting at $40/month
Free trial. Free plan forever
SEO
HubSpot Marketing Hub includes an SEO assistant that offers optimization tips as you write to make your content search engine friendly. The site also includes built-in analytics so you can calculate your SEO ROI.
Email Marketing
Email marketing is where HubSpot Marketing Hub really hits its stride. It includes standard features like customizable email templates, responsive design, and automated marketing campaign scheduling, but it offers so much more. HubSpot Marketing Hub collects data from across the web, including business information, social media, and other relevant data. HubSpot helps you use this information to segment and personalize your communications for each prospect.
HubSpot Marketing Center includes an intuitive drag-and-drop email editor that lets you include personal information in every email you send. It’s one of the most intuitive and user-friendly email editors we’ve seen.
Social Media Marketing
Social media marketing is just as important as the other two techniques we’ve already mentioned. You can use HubSpot Marketing Center’s social media monitoring tools to monitor your customers, listen to their feedback, and continue the conversation whenever you want. Respond immediately to customer complaints or compliments on social media. You can also publish content to your various social networks and automatically send it to your email. This includes major platforms like Facebook, Twitter, Instagram, LinkedIn, and YouTube.
HubSpot also includes contact management on the most popular social media platforms, allowing you to add your followers to your CRM to track their activity, offer loyalty rewards, and engage with them. You can also use this tool to collect customer reviews and automatically deliver them to your website to build trust.
Website Design
The HubSpot Marketing Center Basic plan offers limited features for creating landing pages and designing your website. You’ll find page templates, responsive layouts, and basic reporting. More advanced plans include more in-depth features. However, web design isn’t the main focus of this product, so don’t expect too many advanced features.
HubSpot Marketing Center also offers marketing tools that you can integrate into your website design. For example, you can create and customize calls to action to suit your target audience, conduct A/B testing, and promote seasonal products.
Chatbot
HubSpot Marketing Hub can also be used in conjunction with HubSpot’s customer service plan, allowing businesses to provide comprehensive customer support. This is important because people often turn to chatbots for quick answers and immediate decision-making.
Even the free plan lets you perform some basic chatbot actions, such as creating tickets and booking appointments. More advanced plans include custom branching logic, programmable bots, and webhooks.
Lead Generation
HubSpot Marketing Center is efficient at generating and managing leads. The entire system is built on a comprehensive CRM that lets you manage every aspect of a lead, from the moment they share their email address. HubSpot Marketing Center impressed us with its in-depth analytics and real-time reporting. You can view up-to-date data about any potential customer, such as the pages they visited on your website, their profile, and their workplace.
Additionally, HubSpot Marketing Hub lets you automate email responses to engage with leads as they move through the decision-making process. For example, you can set up rules to send a personalized email as soon as a prospect reads an article on your website. Contact forms, brochures, and other direct contact methods are great ways to gather information about prospects and connect with them.
Live Chat Software
HubSpot Marketing Center also integrates live chat. So, when you acquire a new or returning customer, you can communicate with them immediately. And, by the way, this feature is available even on the free plan.
Pricing
HubSpot Marketing Center offers three tiers (or four if you include the free plan), which we’ll detail below. It’s very generous that all HubSpot Marketing Center plans include the full HubSpot CRM suite, which is very comprehensive. You’ll get tools like:
- Communication Management
- Website Performance
- (Limited) Email Marketing
- Advertising Management
- List Segmentation
- Ticket Sales
- Landing Page, Blog, and Other Content Creation
- Personalization Techniques Like Calls to Action and Smart Content
- SEO and Content Strategy
- Live Chat Functionality
- Chatbots
- Shapers
And Much More. There’s a lot to get before you pay. There are some differences when it comes to the paid plans, and specifically the Marketing Hub plans. Here’s a rundown of the three Marketing Hub plans.
HubSpot also offers a free Marketing Hub plan that gives you access to all of the features of HubSpot CRM, a form builder, 2,000 emails per month, ad management, list sharing, team email, and more. This list is truly impressive for a free plan, and many small and medium-sized businesses will be able to meet their needs without any problems.
However, if you want more advanced features like ad retargeting, SEO and content strategy, Google integration, social media support, and more, then you should opt for the more advanced plans. The Basic plan includes many of the marketing tools you’ll be interested in, such as email marketing, social media engagement, and chatbots. While the jump from Starter to Professional is significant, the good news is that almost all but the largest businesses will be more than happy with the Professional plan.
This second-tier plan includes many marketing tools, such as a full suite of marketing automation, lead generation, A/B testing, custom workflows, and much more. On the other hand, the Enterprise plan offers more advanced features like event automation triggers, company-wide campaign reporting, revenue reporting, and more.
In addition to any plan, HubSpot allows you to purchase add-ons to provide more detailed functionality in specific areas (sales, service, CMS).
Customer Service
HubSpot’s Marketing Hub offers award-winning customer support via email or phone. You can also chat with a live agent to ask questions directly or explore an extensive library of help documents and training articles. HubSpot’s Marketing Hub also offers a community forum where other users can ask questions about how the tools work and get more practical solutions.
Bottom Line
HubSpot Marketing Hub is a comprehensive marketing automation solution with all the features you need. While it’s more expensive than some other options, it offers excellent value for money. It’s also more affordable than some competitors, such as Salesforce’s Pardot. HubSpot Marketing Hub includes all the marketing tools you need, such as email, SEO, social media, and analytics. So if you’re looking for a complete solution, this is the ideal choice.
