Brevo is the best option for e-commerce businesses looking for a platform.

Pros

• Dedicated IP options available

Ability to send text messages

Cons

• Frequent delays in sending and receiving messages.
• Not easy to use for beginners.
  

  Why Choose Brevo

  The ability to combine e-commerce email marketing solutions with automation and general email marketing is a huge advantage of Brevo. For online businesses that sell a variety of products, Brevo can help manage and create optimized email marketing campaigns. The combination of SMS reminders and transactional activity is a huge advantage for any digital business.

Brevo’s pricing is affordable and matches the number of features it offers. Its free plan has a limit of 300 emails per day, but paid plans start at just $25 per month with a maximum of 40,000 emails.

Standard features:

• Business Emails
• SMS Messages:
• Mobile-Responsive Templates
• Integration API:
• Add-ons:
• Automation:
• List Segmentation:
  

  Templates

  Brevo offers 60 templates, but they aren’t broken down by industry or usage like many other services, and it can be a bit difficult to navigate between the different pages to select one.

However, all templates are mobile-friendly. It’s clear that Brevo prioritizes the flexibility of the email editor to customize campaigns over offering a large number of templates.

The drag-and-drop editor isn’t as intuitive as other services. It’s a bit clunky and not as email-friendly as services like Constant Contact.

Pricing

Brevo offers a free plan with up to 9,000 emails per month (up to 300 per day) and unlimited contacts. Users can familiarize themselves with the program with the free version, but to get the most out of it, they must purchase the paid version. This basic plan is available for only $25 per month for 20,000 emails. The only downside is that Brevo branding will remain on all emails and will not disappear until the $39 per month plan.

Even with its most expensive option ($66 per month for 120,000 emails, unlimited contacts, SMS features, e-commerce integration, and advanced reporting), Brevo offers excellent value for money. 120,000 emails per month to contact the company.

Ease of Use

Brevo’s interface is not as user-friendly as services like Constant Contact or Mailchimp. It presents its features and options in a more complex way, ideal for those with technical knowledge. However, beginners will need some time to familiarize themselves with the platform. The design and user interface (UI) are simple, but once you delve into the individual tools, it can be overwhelming.

Brevo’s setup is a bit slower than other services. It’s more rigorous with identity verification (phone number verification, more form fields) and requires some time to enable SMS service and connect e-commerce solutions to the program. However, users will find the end result worth it.

The add-ons and integrations are easy to use, and much of Brevo’s added value lies in its ability to seamlessly integrate with a user’s e-commerce platform. If Brevo aspires to be the best email marketing platform for e-commerce businesses, it has succeeded.

Features

SMS, transactional emails, and a wide range of e-commerce plugins and integrations are unique to Brevo. There’s no better platform for integrating email marketing with an online store. Additionally, the ability to segment lists by product email openers is a very useful tool.

One downside is that while Brevo excels in e-commerce marketing, it falls short in some key areas of email marketing, such as RSS feeds, effective A/B testing, and a robust automation system. They do have an automation system that’s currently in beta, so they’re working on that. However, if you’re looking for a more comprehensive CRM/marketing tool, consider Constant Contact or ActiveCampaign. Consider the importance of transactional email and SMS messaging systems to your business and use them as a basis for your decision.

Customer Support

Brevo doesn’t offer 24/7 support or live chat. The best way to contact them is by phone or via a contact form. While Brevo doesn’t offer as much industry-specific content as Benchmark Email or Constant Contact, it does have a general FAQ and training section that covers key questions and best practices for success on the platform.

The phone support system is efficient and connects you with a real person without the need for an automated system. It usually takes about 3 minutes to answer your call during the week, and the staff will be happy to give you advice on best practices and how to use the platform.

Users are encouraged to take advantage of the support staff’s knowledge to get familiar with and configure the platform. If you prefer not to call, email support usually responds within a few hours.

Conclusion

Brevo offers the best email marketing platform for small to medium-sized e-commerce businesses. With a variety of plugins and integrations that allow Brevo to seamlessly integrate with a user’s existing e-commerce platform, it is an ideal choice for online stores that offer a variety of products.

Business Email: With emails, SMS messages, automation features, and effective list segmentation, Brevo addresses all aspects of email marketing.

About Brevo

Founded in 2012 by Armand Thiberge, with offices in Paris, Berlin, Seattle, Toronto, and New Delhi, Brevo is a unified marketing platform serving over 175,000 customers in 160 countries and sending over 70 million emails/SMS messages daily. Brevo offers transactional e-commerce emails and integrations unlike many other email marketing platforms. In 2016, Forbes named it one of the Must-Read Startups of the Year, and today it continues its international expansion, launching capabilities in English, French, Spanish, Portuguese, German, and Italian.