Brevo is ideal for e-commerce businesses looking for an email marketing platform.
Pros
- Dedicated IP options available
- Text messaging capabilities
Cons
- Regular delays in sending and receiving messages.
- Not easy to use for beginners.
Why Choose Brevo
The ability to combine e-commerce email marketing solutions with automation and general email marketing is a key advantage of Brevo. For online businesses selling a variety of products, Brevo can help manage and create optimized email marketing campaigns. Combining SMS reminders with transactional activity is a significant advantage for any digital business.
Brevo’s pricing is affordable and matches the number of features it offers. Its free plan has a limit of 300 emails per day, but paid plans start at just $25 per month for up to 40,000 emails.
Standard features:
- Business emails
- SMS messages
- Mobile templates
- API integrations
- Accessories
- Automation
- List segmentation
Templates
Brevo offers 60 templates, but they aren’t organized by industry or use like many other services, and navigating between different pages to select a template can be a bit confusing.
However, all of the templates are optimized for mobile. It’s clear that Brevo is focusing more on the flexibility of the email editor to customize campaigns than on offering a large number of templates.
The drag-and-drop editor isn’t as intuitive as other services’ editors. It feels somewhat complicated and not as user-friendly for email beginners compared to other services like Constant Contact.
Pricing
Brevo offers a free plan with up to 9,000 emails per month (up to 300 per day) and unlimited contacts. Users can get started with the free plan, but they’ll need to upgrade to the paid plan to get the most out of it. This basic plan is affordable: just $25 per month for 20,000 emails. The only downside is that the Brevo branding will still appear on all emails and won’t disappear until the $39 per month plan.
Even at its most expensive plan ($66 per month for 120,000 emails, unlimited contacts, SMS capabilities, e-commerce integration, and advanced reporting), Brevo offers excellent value. 120,000 emails per month to connect with your business.
Ease of Use
Brevo’s interface isn’t as user-friendly as services like Constant Contact or Mailchimp. It presents its features and options in a more technical manner, which is helpful for tech-savvy users. However, it does take some time for those with little experience to get familiar with the platform. The overall design and interface are straightforward, but learning about individual tools can be a bit overwhelming.
Brevo takes a bit longer to set up than other services. It’s more stringent about identity verification (phone number verification, more fields in forms), and it takes time to enable SMS and connect e-commerce solutions to the app. However, users will find the end result valuable.
The modules and integrations are easy to use, and much of Brevo’s added value lies in its ability to seamlessly integrate with a user’s e-commerce platform. If Brevo aims to be the best email marketing platform for e-commerce businesses, it has succeeded.
Features
SMS messaging, transactional emails, and a wide range of e-commerce plugins and integrations are unique to Brevo. There’s no better platform for integrating email marketing with an online store. Plus, the ability to segment lists by product email opener is an extremely useful tool.
One downside is that while Brevo excels at e-commerce marketing, it falls short in some key areas of email marketing, such as RSS feeds, effective A/B testing, and a robust automation system. They do have an automation system that’s currently in beta, so they’re working on that feature, but for those looking for a more comprehensive CRM/marketing tool, Constant Contact or ActiveCampaign are good options. Consider the importance of transactional email and SMS messaging systems to your business and use them as the basis for your decision.
Customer Support
Brevo does not offer 24/7 support or live chat. The best way to contact them is by phone or via a contact form. While Brevo doesn’t have as much industry-specific content as Benchmark Email or Constant Contact, it does have a general FAQ section and tutorials that address common questions and best practices for success on the platform.
The phone support system is efficient and connects you to a real person, not an automated system. You can expect a response within about 3 minutes Monday through Friday, and the staff will be happy to advise you on best practices and how to use the platform.
Users are encouraged to take advantage of the support team’s expertise to get familiar with and configure the platform. For those who prefer not to call, email support typically responds within a few hours.
Conclusion
Brevo offers email support. The best email marketing platform for small and medium-sized e-commerce businesses. With a variety of plugins and integrations that allow Brevo to seamlessly integrate with a user’s existing e-commerce platform, it is an ideal choice for online stores offering a variety of products.
Business Email: With emails, SMS messages, automation capabilities, and effective list segmentation, Brevo manages all aspects of e-commerce email marketing.
About Brevo
Founded in 2012 by Armand Thiberge, with offices in Paris, Berlin, Seattle, Toronto, and New Delhi, Brevo is a unified marketing platform serving over 175,000 clients in 160 countries and sending over 70 million emails/SMS messages daily. Brevo offers transactional email. emails for e-commerce and integrations that set it apart from many other email marketing platforms. In 2016, Forbes named Brevo one of the most promising startups of the year, and today Brevo continues its international expansion, releasing features in English, French, Spanish, Portuguese, German, and Italian.
